5 Best Dating Sites In UK To Find Love

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Sasi George

This year the summer is sweltering and UK is experiencing the worst weather with people heading to the nearest water-body or watering hole.

But love never backs down, with the best dating sites in UK still finding itself choc-a-bloc with a crowd hungry to find love. An online dating app is a good place to begin your search.

Online dating apps are popular among all groups of people to meet new partners. There are close to 850 dating sites in UK that caters to people from all walks of life and interests.

One dating site discovered that stating bright words like beach or picnic in a message ensured responses significantly. Since the lockdown lifted singles are going out more and feeling confident with the kick that sunshine brings. It’s the time of the year when folks are open to new relationships and keen on having a good time.

Best dating sites in UK can help you get a quick fling or something more. But what it gets you depends on what you really want. Are you looking for a relationship or something more, and of course which app are you looking at to reap success. Even if you’re not out for romance, some dating apps have their focus cut out to connect you with people who share similar interests.

Best Dating Sites In UK

The accompanying news is, the number of dating sites has never been wider. Whether you love cats, are passionate about going-green or a connoisseur of fine wines, you could just be a few clicks away from someone who shares the same interests.

Age group of individuals in Best Dating sites in UK

Shenanigans like meet-cutes, set-ups, and blind dates sound fun yet retro. In today’s time, the best dating sites in UK are the best way to hunker down. Their usage means matching with a like-minded partner that’s one swipe or message away.

Due to best dating sites in UK, 1 in 5 relationships bud online. Every year, dating apps contribute £11.7 billion (around $13.1 billion) to the UK economy. Here is our pick of the best dating websites and apps.

Revenue & Business Model of Best Dating Sites in UK

The best dating sites in UK earn revenue from their apps hitched on dating business models like:

  • Freemium (core features are free and you have to shell out for premium features)
  • Paid (require up-front fees to run the app)

With rising popularity, apps find it easier to generate revenue via in-app purchases, subscription plans, and adverts.


Tinder Logo - best dating sites in UK

Founded in 2012, Tinder is one of the best dating sites in UK. The duo of Sean Rad and Joe Munoz, designed the trending flame-themed app during a hackathon that records 6.5 million monthly downloads. Till date, at least 55% Brits have been to the party Tinder using Tinder. Labeled as the ‘hook-up’ app,

Tinder’s popularity grew due to its easy swipe feature, strong branding, and word of mouth. In fact, within its first year, it had achieved 1 million monthly active users. In the UK, Tinder has a record 1.85 million subscribers. Tinder’s business strategy is simple – enabling users to meet strangers. If both swipe right, then they can start chatting right away.

This model has helped the business generate revenue paid subscription plans, sponsor ads and introduce other paid features. In 2021, 75 million people used the app globally to scour for a possible mate. Tinder has raised $50 million in 3 funding rounds. According to Morgan Stanley, Tinder was worth $42 billion in 2021.


Badoo Dating Site - Best dating sites in UK

Bumble acquired Badoo has become a household name in UK. It is one of the best dating sites in UK that scores of youngsters find refuge in. Russian entrepreneur, Andrey Andreev built Badoo in 2006. This dating-focused platform is widely used in Europe. 400 million users are exploiting its core features for free.

With Badoo, users can make friends or meet with prospective dates that are in the vicinity.

By offering premium yet simple features on a platter, Badoo slowly started generating revenue. In Badoo’s last Series A funding round, it raised $30 million. As of 2021, the company accumulated a revenue of over $5 million.


Dating app Hinge - Best dating sites in UK

Harvard student, Justin McLeod reminisced that he originally designed Hinge for his personal sphere. However, since its inception in 2012 the ‘Designed to be Deleted’ app has garnered millions of users and tasted amazing success. Its revenue swelled from $8 million in 2018 to $197 million in 2021.

Steering away from the best dating sites in the UK, Hinge uniquely focuses on serious dating. The platform tries to match users with people who their friends or Facebook friends. In this manner it has successfully connected over 20 million users.

Hinge backs itself with 21 investors’ who helm the company. After the last funding round, it was found to have raised $20.6 million. Hinge was fully acquired in 2019 by Match Group for an undisclosed sum.


This year the summer is sweltering and UK is experiencing the worst weather with people heading to the nearest water-body or watering hole. This year the summer is sweltering and UK is experiencing the worst weather with people heading to the nearest water-body or watering hole.

Best dating sites in UK, eharmony Review

eHarmony was launched in 2000 and caters to all classes looking to make meaningful connections. Neil Clark Warren founded this platform in the US for singles. In the UK, around 5 million users utilize it. After filling up a questionnaire your answers are collated to create a Personality Profile.

Now based on this report, a profile is surmised regarding your character, lifestyle, relationship, behavior and communication style. The result allows eharmony to match you with compatible singles.

The platform boasts of helping more than 2 million people find love. Leaving the last private equity round in 2009, eHarmony had raised $113 million from 2 funding rounds. eHarmony generated most of its revenue via advertisements. In 2020, the company’s revenue was at $75 million.

  Plenty of Fish (POF)

Using Tokens – Help Center - Plenty of Fish - Customer Support

This Canadian originated app has been touted to be among the best dating sites in UK wherein 3 million users login daily. Being a developer, Markus Frind made and founded POF in 2003 as a side project. However, over time it blew up. The profits POF generated were substantial, hence Markus bootstrapped the business.

The app has easy-functioning methods for its 150 million global users. It matches users depending on their information and location. The platform receives around 10.22% of its traffic from the UK.

POF mostly earns most of its revenue from advertising but still offers premium memberships. In 2015, Match Group acquired the company Plenty of Fish for a whopping $575 million. Plenty Of Fish is estimated to generate annual revenue of $17.3 million per year.

Online Dating Software Datum | Best dating sites in UK

Conclusion: Best Dating Sites In UK

Dating apps are a popular and convenient manner to meet people who are looking for something more. It’s not simply swiping to begin a chat: new dating app have amazing features like video chats and similar tools to get you know someone remotely before you decide to meet up with them.

The best dating sites in UK have opened doors to new experiences. It is a way of life for young adults, a path for many middle-aged users to find new love, and a chance for the older generation to experience butterflies again.

However, 50% of single Brits are yet to ask anyone on a date. Therefore there is still lots of opportunities for new apps with new features and foray into the market. With half of the singles still in the market, there is a lot of scope to test the waters.

If you are keen to become one of the best dating sites in UK, partner with Appscrip and build customisable scripts like Datum.

Best dating sites in UK

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date.

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