Art of Making Money | Deliver Food Through Cloud Kitchens

Picture of Farooq Alvi

Farooq Alvi

“30 cents of every $ that comes into one of his restaurants goes into labor. Without waiters, bartenders, and dishwashers, that cost is just 10 cents on the dollar.” ~¬†Ben Seabury |¬†COO of 1100 Group


Gone are those days when visiting a restaurant was an occasion in itself. Paper menus, the sound of cutlery, white linen, pleasant waiters ever eager to please the customers.

Today it’s all about ordering food online, relaxing at home while someone else delivers your food.

People are still eating restaurant food– they’re just not doing it at restaurants as much.

Cloud kitchen or virtual kitchen is yet another innovative scheme in the food delivery ecosystem.

What is a Cloud Kitchen? | The Cloud Kitchen Business Model

It is basically a takeaway outlet that provides no dine-in facility. Think about a fully-equipped commercial kitchen in a restaurant, except it doesn’t have any seating or even a takeaway counter.

They provide “convenience-driven” choices and are beneficial for restaurants wanting to reach a large customer base. The order is place online without concern about where it is prepared.

Restaurants consultants agree that the cloud kitchen model presents a massive opportunity because of its operational efficiency and low starting costs.

cloud kitchen business model

Who Would Use a Cloud Kitchen?

cloud kitchen and cloud restaurant

cloud kitchen and cloud restaurant

Tips on Making a Good Money-Minting Cloud Kitchen Business

Think about it:

You know how to cook – (fantastic)

You start preparing your choice dishes (great)

You list yourself on various aggregators

People will surely start ordering if your food pics are delightful and tempting

Use beautiful yet simple vocabulary to describe food

Offer something that makes people want to order! Like a side dish or extra helping.

Spend a little bit of money on wrapping the food. It makes a HUGE impression to the customer.

By following the above what you basically have done is:

Indulge in your hobby or specialty or expertise.

With minimum investment you have managed to turn your art into a profitable business! So what are you waiting for?

Cook and Go!

But read about the rewards of it first.

Rewards of a Cloud Kitchen

Rising Demand

Online delivery orders are increasing by the day.

Food delivery app downloads are up 380% from three years ago: Market-data firm App Annie, and research firm Cowen and Co.

They predict that U.S. restaurant delivery sales will rise an average of 12% a year to $76 billion in the next 4 years.

Cloud restaurants focus on maximizing the number of orders per day.
Food production time can be cut by preparing it primarily at the central kitchen, called the ‘Hub’, and then delivered to the ‘spokes/food outlets’, where the remaining cooking is done.

In a recent report, it was found that 67% of restaurants would prefer opening a cloud kitchen over a dine-in restaurant as their next outlet.

cloud kitchen and cloud restaurant


 Improve operational efficiency. Restaurants can prepare delivery orders offsite during busy lunch and dinner hours without disrupting the dine-in guest experience.
 Help scale and growth. Expand to new geographies and consumer adoption without investing in expensive real estate.
 Drive exclusivity for delivery marketplace. Similar to Netflix original content; marketplaces are curating unique concepts to keep consumers engaged.
 Lower real estate and upfront costs. No need to invest in real estate or pay high rent for a location with high foot traffic. No need to invest in signage outside, eye-catching interior restaurant design.
 Manage a more efficient labor force. Labor costs which usually absorb 50-70% of the average restaurants monthly revenue decrease. Staff focuses on delivering the best product.
 Experiment with Menus and Offer competitive prices. Invest majority of finances into creating new dishes, testing new menu items, and expanding its digital footprint.

cloud kitchen and cloud restaurant

Must Read | Global Food Delivery & Takeaway Market Insights 2018-2021

Essential Tool For Your Cloud Restaurant

Focus on the following to build your cloud restaurant business:

 Acquire customers
 Manage orders and billing
 Collect data to drive repeat buying
 Build engagement
 Get feedback
 Acquiring customers online

You need to be present on all 3rd party online aggregators like Yelp, Postmates, Doordash, Deliveroo, Uber Eats, Zomato or Swiggy.

But having your own online ordering app is essential.

Cloud Kitchen Cost

In India

cost of setting up a cloud kitchen in India

In the USA

cost of setting up a cloud kitchen in USA

Online Ordering Via App/Website

The cloud kitchen concept is built around the ‚Äúdirect orders‚ÄĚ on your platform, thus lowering your dependency on a 3rd party.

The first thing people know about your brand is an easy to use Food Delivery App. Instead of a physical entity, your app becomes your main connection with the customers.

It’s crucial to offer a lot of appealing visuals of your meals and pictures or videos showcasing the restaurant’s ambience. This will really help to draw more customers in.

Include¬†buttons¬†such as ‚Äėorder now‚Äô or ‚Äėget special offer‚Äô to make customers take action.

Visuals, page loading time, quality content and mobile device friendliness are all aspects you should consider. We recommend hiring a professional to set up and maintain your website.

It’s is your online sales window so it should be impeccable!

You can avoid paying high 3rd party commissions and get direct online orders.

Another must-have is an order management system that can bring orders from different 3rd parties into one place for faster processing.

Cloud Kitchen Market Size

Investors are pouring millions into the creation of a network of shared kitchens, storage facilities, and pickup counters.

Established chains can cut down on overhead and quickly spin up new concepts in fast food and casual dining.

Powering all of this is a food delivery market that could grow from $35 billion to a $365 billion industry by 2030 : Report from UBS‚Äôs research group, the ‚ÄúEvidence Lab‚ÄĚ.

Setting Up a Cloud Kitchen/Dark Kitchen

The video presents excellent tips to start a Virtual Kitchen.

Major & Upcoming Players

Also Read | Zomato Foresees 50 Million Orders a Day In The Food Delivery Market

Food Delivery App – Grain

Grain food appHeadquartered in Singapore, Grain has expertise in delivering clean food and follows the same approach that online food delivery services like Deliveroo follow.

Grain recently raised $10 million in series B funding. The investment was led by Thailand-based Singha Ventures, a Venture Capital division of beer company.


eatfun food delivery appEatFun aims to make the process of getting a home-cooked meal out to its users as seamless as possible through fast and reliable delivery.

They are looking to add more home-based chefs to the platform in their bid to grow.

The startup has got the early backing of Singapore-based angel investor Satvik Investments. It plans to expand worldwide and is currently looking for investors.

Currently, there are about 200 chefs and 2,000 customers registered on the app.


eatfun menu

Kitchen United

Kitchen United is an american based, GV-backed virtual kitchen company. It provides restaurant operators with a value-driven, low-risk way to enter into new markets and grow revenue.

It does this through off-premise dining and expanding delivery areas by removing barriers such as capital or technology challenges.

kitchen united cloud kitchen

Each Kitchen United center is home to ~ 10-20 restaurant partners who leverage the company’s expertise to grow their business.


foodcloudIndia’s fastest growing marketplace for home chefs has been accepted into Food-X, Global Food Innovation Accelerator.

Food-X helps them grow rapidly by deploying investment.

Customers now have the ability to order delicious, fresh and healthy home cooked food 30% cheaper than restaurants

It brings 1500 registered home chefs & their expertise, serving more than 15,000 monthly meals.

Pic Credits: * * * *

cloud kitchen and cloud restaurant

Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date.

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