The Edtech startups in Poland have benefited greatly from the global pandemic, and most predictions imply that this trend will further strengthen in the future. In order to help foster growth in Poland’s educational technology industry, the EdTech Poland Foundation was set up. Entrepreneurs in this field frequently encounter the issue of little to no interest in, or knowledge of, the educational subset of start-ups.
On the other hand, there is a rising group of Polish innovators who are entering the market with their ideas and several businesses that are not only successful in Poland, but around the world. One of the most well-known Polish EdTech success stories is Brainly, which has been considered by many to have unicorn potential. Nevertheless, it is also interesting to observe the approaches of other organizations that have found success on the global stage.
The Best Edtech Startups in Poland
LiveKid
LiveKid is a company that develops and sells software for the management of pre-schools. It offers features including billing and payments, parent-school communication, meal-plan administration, and data visualization and reporting. There’s a photo gallery, a calendar, an attendance log, an announcement board, and more. The company, which began operations in 2017 and is headquartered in Krakow, Poland, has raised $2 million from investors including JR HOLDING, Nunatak Capital, and Imperio Alternatywna Spolka Inwestycyjna.
Nuadu
The Nuadu platform is a web-based assessment system. The product’s features include formative assessments, which allow for the daily provision of little activities; summative assessments, which evaluate knowledge through quizzes, tests, and reviews; and normative assessments, which are used for standardized testing, grades, and certificates. Institutions gain access to in-depth insights, while the platform applies AI and ML to establish what-if scenarios that provide the most reasonable outcomes.
In 2014, Luma Holding provided seed capital of $1 million, marking the edtech startups in Poland inception.
Pix Blocks
PixBlocks is an app that helps kids learn to code on the go. For those looking to learn to program, the company offers a range of solutions suitable for both novices and seasoned coders. It has a desktop app for learning block programming in python, a mobile game for learning block programming through games, and a board game for cultivating creative thinking in programming. It has an application available for both Android and iOS.
It was founded in 2018 and is based out of Poznan. USD $500,000 in seed funding came from Movens Capital, Konrad Wawruch, and Tributary Ventures.
Brainly
Brainly is an online platform that offers supplemental educational resources to students. Educators, parents, and kids all benefit from using it. Users can ask questions, receive answers, and gain points in a variety of categories. Math, science, history, algebra, and other disciplines are among those explored. It’s compatible with both iOS and Android devices. Located in Krakow, Poland, the company was established in 2009 and has raised a total of USD 165M from Prosus, Runa Capital, General Catalyst Partners, and 9 other investors.
The Village
A web-based service for managing early childhood education initiatives. It provides a product that may be used to control things like billing, correspondence, and education. It also provides a marketplace where parents and caregivers can meet each other.
It launched in 2021 with funding of $4 million from investors including Movens Capital, 500 Global, Tilia, and one other.
Monetization Model and Business model of Edtech startups in Poland
Freemium Model
To a large extent, the freemium pricing model is the backbone of the business for many Edtech startups in Poland. Customers are able to try out your product at no risk, with the option to subscribe to a paid premium membership if they enjoy it. Several companies often use this method of marketing. Users may have limited access to specific services or be required to pay to continue using the service after a trial period if the company is using a freemium pricing model.
Top Down Approach
Using a top-down strategy or institutional model is a common and well-established method for edtech startups in Poland that are looking to market to educational institutions. Before estimating the size of the target market, we determine the size of the market at large, and then, using the expected rate of penetration as a benchmark, we estimate the size of the target market. Formulating a strategy for breaking into this new market and generating the expected revenue is the next step. The top-down method has a better chance of landing big deals with universities and school districts.
Edtech Marketplace Model
Even if you don’t have any original content to sell, you can still create a marketplace like Amazon where educators can sell their own courses. This type of business strategy benefits both the platform and its instructors by providing the former with a potential source of revenue.
Edtech startups in Poland can leverage tools like Zoom-K12, a cutting-edge cloud platform for online education made especially for K 12 Schools and Colleges, to create their own apps. As a result, Polish edtech businesses will be better prepared to compete on a global stage. Incorporating external resources like YouTube videos or website URLs into student-friendly, interactive courses is made easier with the material creator included in this online education platform.
