Ecommerce has transformed the way businesses function, providing a global platform for reaching millions of customers. Between 2024 and 2029, the revenue of the US ecommerce market is projected to rise by $657.8 billion. The number is projected to reach a new high point of 1.9 trillion US dollars in 2029.
The US is also the world leader in online consumer spending, with average consumers spending approximately $3,500 per year on ecommerce products. Mobile commerce continues to grow, with smartphones accounting for 70% of all ecommerce purchases. These numbers reflect the sector’s enormous potential and competition.
With the US currently leading the way as one of the world’s major ecommerce markets, understanding the biggest names in the sector can provide valuable insights for businesses looking to grow. These systems establish benchmarks for innovation, customer experience, and operational efficiency.
Appscrip provides state-of-the-art ecommerce solutions that are customized to meet the specific requirements of your business, whether you are looking to start or grow your ecommerce presence. From marketplace building to mobile app integration, we help businesses compete with the best. Now, let’s look at the major ecommerce platforms influencing the US industry and the revenue sources that fuel their success.
TL;DR
U.S. E-Commerce in 2025: $1.3 trillion in sales, 20% of retail, 70% via mobile, $3,500 per shopper annually.
Top Platforms:
- Amazon: $524.9B revenue, 37% market share, Prime membership.
- Walmart: $611.3B revenue, strong omnichannel strategy.
- eBay: $9.8B revenue, auctions and collectibles focus.
- Etsy: $2.9B revenue, handmade and vintage goods.
- Target: $109B revenue, same-day delivery and private labels.
- Chewy: $11B revenue, pet-focused with Autoship.
- Wayfair: $13.2B revenue, home goods with AR tools.
- Best Buy: $51.8B revenue, hybrid retail and expert services.
- Costco: $242B revenue, membership-based bulk sales.
- Shopify: $6B revenue, scalable tools for small businesses.
Top Ecommerce Sites in the USA
Walmart
Walmart has become a major player in US internet shopping by combining its physical stores with new technologies for the web. Customers continue to shop with Walmart more because they offer quick pickup and delivery for groceries they buy online. Walmart+ membership, which gives members perks like free shipping and gas discounts, makes customers more loyal to the business. Walmart’s approach for keeping prices low also helps it keep its reputation as an affordable shopping spot.
Revenue Sources:
- Product Sales: Both in-store and online sales of groceries, electronics, apparel, and more.
- Membership Services: Walmart+ subscriptions offering free deliveries and fuel discounts.
- Advertising: Sponsored product placements and ads on its ecommerce platform.
Revenue in 2024: $611.3 billion.
eBay
eBay‘s unique auction-style platform continues working successfully because it attracts people who want to buy used goods. eBay attracts a niche audience by offering collectibles, vintage goods, and pre-owned electronics, making it stand out in a crowded marketplace. The platform’s global reach lets sellers reach buyers from other countries. With services like authentication for luxury things, eBay’s strategic focus on authenticity builds trust.
Revenue Sources:
- Transaction Fees: Charged to sellers as a percentage of each sale.
- Advertising: Promoted listings and display advertisements for sellers.
- Subscription Plans: Store subscriptions for high-volume sellers with added tools.
Revenue in 2024: $9.8 billion.
Etsy
Etsy is the go-to platform for creative entrepreneurs and customers seeking handmade or vintage goods. The platform is a favorite among users because it lets artisans connect with buyers all over the world. Etsy helps small businesses by giving them easy-to-use tools for tracking and marketing. Its ongoing investment in sustainability, such as offsetting carbon emissions for shipping, appeals to eco-conscious consumers.
Revenue Sources:
- Transaction Fees: A 6.5% fee on each sale made by sellers.
- Listing Fees: $0.20 per item listed on the platform.
- Advertising: Revenue from on-site and off-site ad services.
Revenue in 2024: $2.9 billion.
Amazon
Amazon dominates the US ecommerce market with over 37% market share in 2024, offering unmatched convenience, selection, and speed. Its Prime membership program, with over 200 million global subscribers, drives recurring revenue while providing benefits like free delivery and streaming. Amazon’s innovative logistics, including same-day delivery in major cities, sets it apart from competitors. The company also invests heavily in AI, making product recommendations highly personalized for shoppers.
Revenue Sources:
- Retail Sales: Direct and third-party product sales.
- Amazon Web Services (AWS): Leading cloud computing services.
- Subscription Services: Prime memberships and Kindle Unlimited.
- Advertising: Sponsored product listings and banner ads.
Revenue in 2024: $524.9 billion.
Target
Target has grown its digital platforms substantially in response to the e-commerce boom. Customers can place orders on Target‘s website and app for same-day delivery or store pickup, which makes things easier. The Shipt delivery service, part of Target’s ecosystem, has expanded its reach to thousands of households. Prices-conscious buyers will also like seasonal sales and discounts at Target.
Revenue Sources:
- Retail Sales: Through online and in-store product sales across various categories.
- Private Labels: High-margin exclusive brands like Good & Gather and Cat & Jack.
- Subscriptions: Revenue from Shipt memberships offering delivery perks.
Revenue in 2024: $109 billion.
Chewy
With its extensive inventory and convenient services, Chewy has quickly become the preferred platform for pet owners. Chewy is known for having great customer service and features like Autoship to make sure that planned deliveries lead to repeat sales.
The company’s efforts to personalize its offerings, including sending handwritten notes to customers strengthen brand loyalty. Chewy has also added health services for pets, such as telehealth sessions for them.
Revenue Sources:
- Product Sales: Pet food, toys, medications, and supplies.
- Autoship Subscriptions: Recurring revenue from scheduled deliveries.
- Private Label Products: Exclusive brands like American Journey and Tylee’s.
Revenue in 2024: $11 billion.
Wayfair
With more than 22 million items, Wayfair is one of the biggest online stores for home goods and furniture. AR tools and virtual showrooms on the app have made online shopping better for customers.
Wayfair also has its own private-label products of high-quality, low-cost furniture. Regular sales and deals keep people interested and coming back for more. The company has put a lot of effort into making the supply chain more efficient to make sure deliveries happen on time and customers are happy.
Revenue Sources:
- Product Sales: Revenue from furniture and home goods sales.
- Advertising: Sponsored product placements on the platform.
- Private Labels: High-margin exclusive furniture brands.
Revenue in 2024: $13.2 billion.
Best Buy
Best Buy has effectively transitioned into a hybrid retail model, combining its physical stores with an impressive ecommerce platform. The brand offers expert consultations and installation services, making it a top choice for electronics and home appliances. Best Buy’s Totaltech membership, which includes perks like extended warranties, has been a significant driver of customer retention. Seasonal sales events and price-matching policies further enhance its competitive edge. In 2024, Best Buy’s ecommerce contributed significantly to its total revenue.
Revenue Sources:
- Product Sales: Electronics, home appliances, and accessories.
- Service Plans: Revenue from Geek Squad memberships and warranties.
- Subscriptions: Totaltech memberships offering exclusive discounts and perks.
Revenue in 2024: $51.8 billion.
Costco
Costco’s membership model continues to be a cornerstone of its success, offering bulk products at competitive prices. Its ecommerce platform complements its warehouse operations, allowing members to shop online for even more convenience. The Kirkland Signature brand, known for quality and affordability, plays a crucial role in driving sales. Costco’s focus on sustainability, including reducing waste and offering eco-friendly products, appeals to modern consumers. The company has also expanded its delivery services, catering to the growing demand for online grocery shopping.
Revenue Sources:
- Membership Fees: Annual fees for access to warehouse and online deals.
- Product Sales: Bulk groceries, electronics, and other products.
- Private Labels: High-margin Kirkland Signature products.
Revenue in 2024: $242 billion.
Shopify
Shopify empowers entrepreneurs and small businesses with tools to establish and grow their ecommerce stores. The platform is scalable and user-friendly, making it accessible to businesses of all sizes. Shopify also offers an extensive app marketplace, enabling sellers to customize their stores with advanced features. The company’s focus on supporting direct-to-consumer brands has contributed to its rapid growth. With integrations for payments, shipping, and marketing, Shopify remains a favorite among new and established businesses alike.
Revenue Sources:
- Subscription Plans: Monthly fees for ecommerce store management.
- Transaction Fees: Revenue from sales processed outside Shopify Payments.
- App Marketplace: Revenue from third-party app integrations.
Revenue in 2024: $6 billion.
Understanding how big companies like Amazon, Walmart, and Shopify do things can help businesses that want to become as successful as they are.
At Appscrip, we excel at building custom ecommerce solutions that meet our client’s specific requirements. We help businesses adapt to the changing online marketplace scene by building custom marketplaces, integrating mobile apps, offering full tracking tools, and using scalable technologies. With an impressive history of success in assisting businesses in multiple ecommerce verticals, like fashion and home products, Appscrip is the go-to choice for achieving ecommerce success.
We have the skills, imagination, and new ideas to make your idea a reality, whether you’re building a new ecommerce platform or improving an old one. Let us assist you in standing out in the crowded ecommerce market and successfully expand the boundaries of your business.
