Once upon a time, celebrity shout-out videos were an expensive affair and a priceless gift to present someone.
But we’re in 2022 now and, just like having an app for any activity or chore to fulfil, there are several for a celebrity shoutout video too.
A pioneer in celebrity fan engagement, the TrueFan celebrity shoutout app was established in January 2020 to foster meaningful connections between fans and their idols. Nimish Goel, CEO, and founder, TrueFan, pointed out that this app is quite similar to the American video-sharing app, Cameo, which is headquartered in Chicago.
How Does TrueFan Operate?
The TrueFan platform is simple and user-friendly. This is how one can use the app:
- The user only needs to respond to a series of light-hearted questions about the lives of their favorite celebrities.
- If they score well, a unique video greeting from their favorite star may be awarded to the “True Fan”.
- The platform runs on the premise, everyone-wins-wins module as all the other participants receive guaranteed cashback.
Despite the market already having a large number of competitors, the TrueFan platform deems to be unique. It has centered on working only with prominent celebrities (A-listers exclusively). Fun and gamification are the foundations of TrueFan.
Whereas, instead of making it a one-time transactional purchase, the app encourages fans to participate in short games to win video messages.
According to G2 Stack, TrueFan uses 11 tech tools and services, including HTML5, Google Analytics, and Google Fonts for its operations.
The creator of TrueFan has stated explicitly that, Facebook and Google ads are beneficial in providing positive and popular results. Therefore, they reach the masses through social media advertisements.
The Business Model Of TrueFan App
According to Nimesh Goel, he pitched TrueFan celebrity shoutout app to investors in the form of a need for the masses to reach out to their stars and roles models. He feels this is a relatively fresh idea with a solid value strategy. After an extensive market research, the team was able to acquire funds from the investors’ as they trusted in the app’s success.
The investors were truly impressed by original concept behind the truefan app.
The business model of the TrueFan celebrity shoutout app is centered on engagement and enjoyment.
Nimish Goel the CEO and founder of TrueFan, ensured to price our product in a manner that the masses of the country could access it. They wanted to create a true value for personalized videos. There are several cashbacks, which ensures that there is something for everyone.
The TrueFan staff got in touch with the users to confirm transactions were smooth, this enhanced their interactions with celebrities. This technique gave it a plethora of first-hand inputs on the product and an insightful look through the eyes of the customer.
It was surprising for the team to see that some people had participated in more than 100 paid quizzes, proving that fans had a heartfelt desire to interact with their favorite stars. Because TrueFan is a user-centric network, it heavily targets the demographic via social media and Google ads.
Who Uses TrueFan?
The celebrity-fan interaction market in India is still in its infancy, and connections between fans and celebrities are temperamental.
TrueFan can be used by anyone; there is no specific age group of users. Everyone, from a 10-year-old child to a 70-year-old grandfather, can use this app because everyone has a favorite celebrity. Because the audience is wide, the profit earned is not just from a specific age group of users.
The app targets the common Indian audience who grew up memorizing lines from Bollywood films and imitating their favorite cricketer’s batting style, or bathroom singers who cooed their favorite Bollywood numbers. These “true fans” can communicate with their idols albeit paying a small sum.
The team’s goal is to realize the aspirations of millions of Indian fans by giving them a unforgettable celebrity interaction experience with their favorite stars.
Cost For A TrueFan Type App
The cost of building such an app calls for a healthy investment. To determine the cost of an app, there are several factors to take into account. There are numerous variables, including the features you want to include in the app. Also keep in mind how distinctive and intricate the design will be, where the app development firm is based, and the level of experience of the developers.
In the case of Truefan, the team said that they believe their distinct and compelling value offer is what won the investors’ confidence to invest in their venture.
TrueFan has received $4.3 million in funding from notable investors such as Ronnie Screwvala, Mayfield India, and Saama Capital. This product concept is fairly new in the burgeoning celebrity fan engagement industry. The team feels it is their unique and strong value proposition that gained the trust of the investors.
TrueFan Statistics
India is an exceptional market for the TrueFan celebrity shoutout app. Right now the management has a goal to expand its user base nationwide. The audience is still quite fresh to their site. Therefore, their emphasis is on introducing people to the idea and concept of this form of gifting.
The founders aim to create a comprehensive application for engaging celebrities and their fans.
Around 300 million Indians love to watch films at a regular frequency. And there is a sizable fan base for television shows and sports, particularly cricket. The statistics of fans is only increasing year by year. When this is taken into account, the market size is pretty enormous.
Despite the adulation showered upon their favorite stars, the only way to interact with them is through social media, interviews, or paparazzi photos.
With social media interactions between fans and celebrities passive and one-way, fans see that their endless comments being largely ignored. TrueFan celebrity shoutout app has introduced a new way of interacting with these stars which now has culminated to a two-way communication.
The need for celebrity fan engagement platforms has grown due to the limitations of COVID-19. During the imposed lockdown, with people following social distancing norms, these platforms only helped satiate the needs of fans to interact with their favorite celebrities.
This industry, which is still quite young in India, will grow exponentially in the years to come. Influential celebrity communication platforms aim to give customers a meaningful and tailored experience of meeting stars and celebrities virtually as meeting them physically is out of the question.
TrueFan’s Top Celebrities
Through TrueFan, people have found a new way to connect with their favorite celebrities and engage in conversations with them.
Ranveer Singh, Kareena Kapoor, Tiger Shroff, and Hrithik Roshan are some of the biggest A-listers in B-Town who have been associated with the True Fan celebrity shoutout app.
Ronnie Screwvala, shareholder at TrueFan celebrity shoutout app says, a larger demographic of people who idolize celebrities from all walks of life, feel their affection is like a one-way street. TrueFan has birthed at the right time to shake up this scenario. The app serves to connect ardent fans and enthusiasts with their idols. It also allows megastars to interact with their true fans.
Conclusion: TrueFan Celebrity Shoutout App
If you wish to be a part of the celebrity engagement world, you can get your brand new app made with the help of our Cameo clone app Starstruk. Starstruk provides predesigned features that most of these celebrity engagement platforms have to offer.
The market is right now hot for such apps where stars and role-models exist. Profits earned by investing in a similar business like that of Truefan has amazing possibilities.
Our Cameo clone application- StarStruk, has an easy-to-use online web portal and a Progressive Web App (PWA) for users and creators. We intend to make it easy for entrepreneurs and businesses to launch their MVPs with reduced cost and time-to-market.
After an Engineering degree and a Diploma in Management I devoted 16+ years working in the automotive industry. My innate skill and extreme passion in writing, encouraged me to adopt it up as a profession. I have been writing for more than 10+ years in the software industry. The 400+ blogs I published are informative, exhaustive and interesting to a professional and causal reader.
