{"id":30974,"date":"2020-12-10T09:02:30","date_gmt":"2020-12-10T03:32:30","guid":{"rendered":"https:\/\/appscrip.com\/blog\/?p=30974"},"modified":"2024-04-11T17:01:11","modified_gmt":"2024-04-11T11:31:11","slug":"video-marketing-strategies","status":"publish","type":"post","link":"https:\/\/appscrip.com\/blog\/video-marketing-strategies\/","title":{"rendered":"Seeing Is Believing Will Herald Video Marketing In 2021"},"content":{"rendered":"

The past few years created a transformation in content marketing and video has emerged leading the pack.<\/span><\/strong><\/h3>\n

It is now considered an effective strategy to connect with your audience. With mobile marketing reaching new heights, many smartphone users find it difficult to resist engaging videos.<\/p>\n

Take a look at these figures:<\/p>\n

    \n
  • Each month,\u00a084% of Internet users<\/strong> watch video content.<\/li>\n
  • By next year, the average person will spend 90 minutes daily watching online videos (a 17% increase from last year).<\/li>\n
  • 90% of companies<\/strong> claim having got new customers due to video content on social media<\/li>\n
  • 60% of businesses say that videos on social media<\/strong> get the best ROI<\/li>\n<\/ul>\n

    \"Video<\/p>\n

    Video marketing isn\u2019t as complex as we perceive it to be. It\u2019s more about getting familiar with the kind of video content people love to watch\u00a0\u2013\u00a0and then offering just that. Nowadays video messaging apps<\/strong> allow organizations to send quick, personal video messages directly to their customers.<\/p>\n

    As of now two-thirds of the population worldwide are video chatting more now than they were 6 months before. Figures across the four continents and fourteen countries<\/strong> prove that 55% of consumers have now used video to connect with businesses and service providers.<\/p>\n

    And this effect is definitely here to stay as videos have proved useful in delivering engaging and personalized experiences as well as bridging the empathy gap, between brands and their customers that the pandemic has exposed.<\/p><\/blockquote>\n

    The world\u2019s largest contact lenses provider experienced a massive rise in orders at the onset of the pandemic. To maintain rich connections with customers they hired more call center employees and sent them individualized videos<\/strong> with the prescription of the doctor who reviewed their eye exam. These videos helped them reach their customers on a very personal level.<\/p>\n

    No other medium of communication comes this close and provides a level of personal connectivity, empathy, detail, and client service. Video enables agents to resolve calls more quickly, positive, efficiently, enhancing customer experience<\/strong>, agent productivity and the brand\u2019s bottom line.<\/p>\n

    Implementation of video solution allows firms to enhance their level of service commitment to customers and improve their efficiency in handling enquiries as well.<\/p><\/blockquote>\n

    The question remains how many brands and organizations will be able to look past the perceived expense and see advantages too.<\/p>\n

      \n
    • The additional advantage of enabling a personal connection with your clients.<\/li>\n
    • You increase availability for clients and, at the same time, save money<\/strong> thanks to reduced travel times and costs for employees and clients.<\/li>\n
    • Video consultancy ensures you to utilize your specialists<\/strong> efficiently. You can also include your experts easily and without delay when required.<\/li>\n
    • With video consultancy<\/strong>, you are able to synchronise your online channels with the stationary business (Omni-channel).<\/li>\n<\/ul>\n

      Here we shall explore these engaging types of video content people love to watch with insights on building brand awareness, to captivate customers and influence users.<\/p>\n

      VLog\u00a0<\/strong><\/h2>\n

      Vlogs are adaptive for the time starved populace.<\/p>\n

      Most firms imbue video marketing and splurge<\/strong> on an extensive brand introduction video. It looks impeccable on the landing page and social media. But when it fails to deliver substantial new business \u2013 the appeal wears off quickly.<\/p>\n

      Vlogs offer a cost-effective platform to establish a unique brand voice and professional image that resonates with your clients. Video content need not be Oscar-worthy.<\/p><\/blockquote>\n

      Begin with an impromptu series with your smartphone or webcam, and a basic script. This authentic approach makes your video content relatable, humane, instead of a polished,<\/strong> corporate production.<\/p>\n

      YouTube celebrities, sportspersons, influencers, and entrepreneurs have been treading this path for years now because it’s incredibly efficient and powerful in building strong, transparent, long-lasting<\/strong> relationships with followers.<\/p>\n

      \"VLog\"<\/p>\n

      Product Review<\/strong>\u00a0<\/strong><\/h2>\n

      A product review is an effective video content<\/strong>, especially for consumers who intent to buy.<\/p>\n

      Product review videos help establish trust with your audience. Reviewing products can help answer common questions, dispel doubts and show viewers unique benefits<\/strong> of your products. This gives necessary information to folks deciding on a purchase.<\/p>\n

      Some marketers think that product review videos won\u2019t work for their business, because they operate B2B model that has limited products like a SaaS company.<\/p><\/blockquote>\n

      But what this does not mean is that you shouldn’t do product reviews of other related goods or services that don\u2019t have direct competition with you. By referring quality products<\/strong> that are compatible with your own, you enhance customer experience of your products and services, encouraging customer satisfaction on the whole.<\/p>\n

      Webinar<\/strong>\u00a0<\/strong><\/h2>\n

      \"Webinar\"<\/p>\n

      Google brought Hangouts to host webinars. People attend virtual webinars to learn from you and your guests about topics that matter to them. Webinars are an excellent tool<\/strong> that can be promoted using paid ads.<\/p>\n

      You can use Facebook ads to drive sign-ups for your webinar and leverage that traffic to generate more leads and, eventually make more sales of your product \/ service.<\/p><\/blockquote>\n

      Webinars can include various types of videos as in:<\/p>\n

        \n
      • Hosting an FAQ section<\/strong> to answer queries.<\/li>\n
      • Reviewing a product with existing customers.<\/li>\n
      • Doing a roundtable panel discussion<\/strong> with several experts in your niche.<\/li>\n<\/ul>\n

        You don\u2019t need to produce webinars that often, but remember you could gain a lot of mileage and not lose much either.<\/p>\n

        Company Credo<\/strong>\u00a0<\/strong><\/h2>\n

        Innovative brand storytelling can set a company apart from its competition, while motivating employees and captivating consumers. That’s why this ranks as an innovative type of video marketing for behind-the-scenes<\/strong> story-telling\u00a0 that reveals your company culture to the world.<\/p>\n