{"id":32234,"date":"2021-05-10T19:59:49","date_gmt":"2021-05-10T14:29:49","guid":{"rendered":"https:\/\/appscrip.com\/blog\/?p=32234"},"modified":"2023-05-03T15:59:29","modified_gmt":"2023-05-03T10:29:29","slug":"west-need-to-leapfrog-into-the-super-app-era","status":"publish","type":"post","link":"https:\/\/appscrip.com\/blog\/west-need-to-leapfrog-into-the-super-app-era\/","title":{"rendered":"Why Does The West Need To Leapfrog Into The Super App Era?"},"content":{"rendered":"

Every tech investors<\/span>\u2019 ears perk up when the<\/span> tech industry<\/span> starts defining the innovations of tomorrow. The quality of innovation across Southeast Asia<\/span> and Latin America<\/span> is impressing a slew of software<\/span> worldwide. Today, every tech entrepreneur is trying to trip over this big trend of 2021, the super app<\/span>.
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Super app, a breed of \u201ctech\u201d giant, acts as a single portal to a bundle of services. You can think of it as a <\/span>virtual universe<\/span><\/strong>\u00a0that you\u2019ll never want to leave (except perhaps for going to the bathroom). It is this addiction that makes super apps so revolutionary.<\/span><\/p>\n

WeChat is a way of life. – Allen Zhang, WeChat founder<\/p><\/blockquote>\n

Say \u201c<\/span>Super App<\/span><\/strong>\u201d around Chinese, and they will hear \u201c<\/span>WeChat<\/span><\/strong><\/a>.\u201d Born in\u00a0<\/span>2011<\/span><\/strong>,\u00a0<\/span>WeChat<\/span><\/strong>\u00a0started living its life as a messaging platform. As it grew older, it expanded into food ordering, ride-sharing, and online shopping to become what it is today \u2013 a super app<\/strong>. <\/span>While WeChat may have been the first to manifest the personality traits of a modern super app, the term dates back to 2010<\/strong>. The founder of Blackberry, Mike Lazaridis, coined the term \u201csuper app\u201d and defined it as:<\/span><\/p>\n

\u201cA super app is a closed ecosystem of apps that offer \u201ca seamless, integrated, contextualized and efficient experience.\u201d<\/span><\/p><\/blockquote>\n

Here’s a comparison between the ways America and China use different apps!<\/p>\n

\"Why<\/p>\n

If you are thinking of dismissing the super app<\/strong> term as a China phenomenon<\/strong>, think again! The reality of super apps is raw in UK<\/strong> and Europe<\/strong>, but the recipe for the super app success<\/strong> has already been already cooked by Southeast Asia<\/strong> and South America<\/strong>. Super apps are coming from unconventional and unexpected places.<\/span><\/p>\n

Super Apps\u2019 Relation With Southeast Asia
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