{"id":32234,"date":"2021-05-10T19:59:49","date_gmt":"2021-05-10T14:29:49","guid":{"rendered":"https:\/\/appscrip.com\/blog\/?p=32234"},"modified":"2023-05-03T15:59:29","modified_gmt":"2023-05-03T10:29:29","slug":"west-need-to-leapfrog-into-the-super-app-era","status":"publish","type":"post","link":"https:\/\/appscrip.com\/blog\/west-need-to-leapfrog-into-the-super-app-era\/","title":{"rendered":"Why Does The West Need To Leapfrog Into The Super App Era?"},"content":{"rendered":"
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Super app, a breed of \u201ctech\u201d giant, acts as a single portal to a bundle of services. You can think of it as a <\/span>virtual universe<\/span><\/strong>\u00a0that you\u2019ll never want to leave (except perhaps for going to the bathroom). It is this addiction that makes super apps so revolutionary.<\/span><\/p>\n WeChat is a way of life. – Allen Zhang, WeChat founder<\/p><\/blockquote>\n Say \u201c<\/span>Super App<\/span><\/strong>\u201d around Chinese, and they will hear \u201c<\/span>WeChat<\/span><\/strong><\/a>.\u201d Born in\u00a0<\/span>2011<\/span><\/strong>,\u00a0<\/span>WeChat<\/span><\/strong>\u00a0started living its life as a messaging platform. As it grew older, it expanded into food ordering, ride-sharing, and online shopping to become what it is today \u2013 a super app<\/strong>. <\/span>While WeChat may have been the first to manifest the personality traits of a modern super app, the term dates back to 2010<\/strong>. The founder of Blackberry, Mike Lazaridis, coined the term \u201csuper app\u201d and defined it as:<\/span><\/p>\n \u201cA super app is a closed ecosystem of apps that offer \u201ca seamless, integrated, contextualized and efficient experience.\u201d<\/span><\/p><\/blockquote>\n Here’s a comparison between the ways America and China use different apps!<\/p>\n <\/p>\n If you are thinking of dismissing the super app<\/strong> term as a China phenomenon<\/strong>, think again! The reality of super apps is raw in UK<\/strong> and Europe<\/strong>, but the recipe for the super app success<\/strong> has already been already cooked by Southeast Asia<\/strong> and South America<\/strong>. Super apps are coming from unconventional and unexpected places.<\/span><\/p>\n Standing in the hall of fame<\/strong> are two other super apps in South East Asia,\u00a0<\/span>Gojek<\/a> and Grab.\u00a0<\/span><\/strong>Both the giants were born as leading ride-sharing apps and ended up evolving into everyday platforms (and wearing super app badges). <\/span>One of Gojek\u2019s tech blog whispers another definition of a super app.<\/p>\n \u201cThe Super App is many apps within an umbrella app. It\u2019s an OS that unbundles the tyranny of apps. It\u2019s the portal to the Internet for a mobile-first generation.\u201d\u00a0<\/span><\/em><\/p><\/blockquote>\n Owned by a Singapore startup, Grab<\/strong><\/a>\u00a0started gaining attention the moment it started expanding into food delivery<\/strong> and online<\/strong>\u00a0payments<\/strong>. Today, Grab is sitting over secure funds worth <\/span>$1.46 billion<\/strong> and has successfully proved its super app status.<\/strong> <\/span>GrabCash<\/strong>, <\/span>GrabPay<\/strong>, <\/span>GrabWallet<\/strong>, <\/span>GrabBenefits<\/strong>, and <\/span>GrabFood<\/strong> are some of the features that Grab flaunts proudly today. Other solutions that are similar to Grab super-app are <\/span>Gojek<\/strong> and <\/span>Rappi<\/strong>. Gojek is operating in <\/span>Asia<\/strong>, a<\/span>n<\/span>d Rappi is stealing the hearts of <\/span>Latin America<\/strong>\u2019s audience.<\/span><\/p>\n Born as a restaurant delivery service in Columbia in 2015<\/strong>, Rappi<\/strong><\/a> became the first super app in Latin America. It expanded to electronics, clothes, medicines, and groceries. Its child, RappiPay<\/strong>, provides users, within Rappi, with a seamless payment process. Within four years<\/a>, Rappi<\/strong> became an on-demand delivery unicorn<\/strong>.<\/p>\n <\/p>\n Driving and defining the super app trend is another giant, Alipay<\/strong><\/a>. While offering a bunch of features, Alipay is shaping the future of finance, shopping, and ordering services. This super-app giant is laced with as many as 1,20,000 lite apps<\/strong>, and each app is backed by the support of 12 foreign currencies<\/strong>.<\/p>\n In response to a Chinese-originated hacker attack,<\/span>\u00a0<\/span><\/strong>Google quit China<\/span><\/strong> in January 2010<\/strong>. The nation was deprived of enjoying the desktop experience, and the internet introduced itself to the citizens via mobile devices. From 42.8 million<\/a><\/strong> in 2014<\/strong>, the figure of smartphone users in China nearly doubled to 882 million<\/strong> in 2019<\/strong>. It still doesn\u2019t know how to stand still and is expected to exceed 1.14 billion<\/strong> by 2025<\/strong>. Moreover, the space that the<\/strong> Southeast Asian Smartphone market<\/strong> covers is surprisingly wide. <\/span><\/p>\n These smartphone devices\u2019 limited storage<\/strong> shapes mobile users\u2019 behaviour<\/strong> towards installing only one app that sits on their mobile screen, carrying several apps in its lap. It\u2019s smartphones\u2019 incapability to carry countless apps that oil the super apps way to success. Culture<\/strong> is the central pillar<\/strong> most Asian countries stand on and markets run over. It is this culture that helps entrepreneurs run different businesses in different regions while offering uniform services. So, when super apps made their first debut, their popularity spread like a wildfire across the entire Asian region.<\/span><\/p>\nSuper Apps\u2019 Relation With Southeast Asia
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Gojek<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n
\nHere are some statistics that prove that Gojek is a star in the pool of super apps.<\/p>\n\n
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Grab <\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n
Read More: Rappi Super App | Breaking New Barriers | 10 Minute Delivery<\/a>
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Rappi <\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n
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Alipay<\/span><\/strong><\/h4>\n<\/li>\n<\/ul>\n
Why Are Super App Success Stories Emerging Out of East?<\/strong><\/span><\/h3>\n
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Mobile Experience<\/strong><\/span><\/h4>\n<\/li>\n<\/ul>\n
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Homogeneous Markets<\/strong><\/span><\/h4>\n<\/li>\n<\/ul>\n