{"id":33999,"date":"2021-07-12T19:11:06","date_gmt":"2021-07-12T13:41:06","guid":{"rendered":"https:\/\/appscrip.com\/blog\/?p=33999"},"modified":"2021-07-13T13:32:44","modified_gmt":"2021-07-13T08:02:44","slug":"augmented-reality-app-for-newspapers-and-publishing-sector","status":"publish","type":"post","link":"https:\/\/appscrip.com\/blog\/augmented-reality-app-for-newspapers-and-publishing-sector\/","title":{"rendered":"Augmented Reality App For Newspaper And Publishing Sector"},"content":{"rendered":"<p><span style=\"color: #000000;\">In the past, as it is widely acknowledged, print media and print content publishers were the <strong>unchallenged dominators<\/strong> of the world of information. Both public and private communication were possible, thanks to paper and ink. But today, we are in the middle of an epic transition phase. Content creators are moving from paper to digital media, as the latter helps to reach their<strong> target audience<\/strong> faster. Increasing the digital versions of content, designed from the outset for the digital world, are beginning to create more wonders than we thought it would. Leading publishers continue to think carefully and critically about the future of publishing.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\"><strong>Will publishers find themselves in the position to completely abandon the printed world, and adopt new media for their content?<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Will the day come when someone will declare the press dead?<\/strong><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">We believe that this might not happen as long as the direction taken by publishers is the integration of media. The vision of the future that we share is well illustrated by Perey (2011): any printed materials (a poster, a sign, a box, the page of a newspaper, magazine, or book) will provide additional content in association with a camera, an <strong>algorithm that recognizes the content<\/strong> of the page, and a platform for the <strong>retrieval of digital data<\/strong> associated with it.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">Simply put, the combination of an Augmented Reality system with the press will provide value to what is possible with paper and digital content alone when they work in isolation from each other.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\">With AR becoming the ladder to grow more and create more achievements, we can&#8217;t doubt that it will progressively attract the attention of the<\/span> <a href=\"https:\/\/overlyapp.com\/blog\/augmented-reality-for-magazines-newspapers-layering-up-traditional-media-for-the-digital-era\/\" target=\"_blank\" rel=\"noopener\">Media and Publishing sectors<\/a>.\u00a0 <span style=\"color: #000000;\">The technology used for this sector will make objects more appealing to the readers. Not only will it surprise them, but will also create the interest to know more.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/appscrip.com\/blog\/wp-content\/uploads\/2021\/07\/augmented-reality-in-newspapers-technology-and-uses.jpg\" alt=\"Augmented Reality App For Newspaper And Publishing Sector\" width=\"744\" height=\"419\" \/><\/p>\n<h2><span style=\"color: #000000;\"><strong>Will AR Become The Future Of The Print Media Eventually?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">AR allows creativity to reach new heights, and use the technology for the better. How exciting would it be to see the front cover suddenly become a video, illustrating an article? It is already incredible to witness normal objects form a<strong> three-dimensional<\/strong> model. Imagine a newspaper in 3D, showing an information diagram depicting the <strong>world\u2019s leading economic<\/strong> organization!<\/span><\/p>\n<p><span style=\"color: #000000;\">Moreover, young adults, teens, and children are now born with tech inextricably intertwined with their lives. Until recently, traditional print dominated media consumption, but the popularity of the written press among Europeans has decreased. The rates of daily printed press consumption dropped from<strong> 37% in 2012<\/strong> to <strong>29% in 2016<\/strong> \u2014 and we\u2019re in<strong> 2021<\/strong> now! Digital media has been steadily seeping in too. In a situation like such, what would draw people to digital content is <strong>visual storytelling and interactivity<\/strong>. Especially for the younger generations, digital information is more comfortable to access and consume and often proves to be more engaging.<\/span><\/p>\n<blockquote><p><span style=\"color: #000000;\">\u00a0If integrated with a clear purpose and benefits to its user, augmented reality can strike it rich by adding a layer of interactivity and digitizing print.<\/span><\/p><\/blockquote>\n<p><span style=\"color: #000000;\"><strong>Benefits Of AR For Print: Major Takeaways<\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Increased <strong>curiosity and engagement<\/strong> among users<\/span><\/li>\n<li><span style=\"color: #000000;\">Supplement learning through <strong>connection-making and lateral thinking<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\">Enhancement of <strong>retention by using multiple modalities<\/strong><\/span><\/li>\n<li><span style=\"color: #000000;\">Reaching a <strong>wider audience<\/strong> and therefore increase sales<\/span><\/li>\n<li><span style=\"color: #000000;\">Generation of revenue through<strong> AR-enabled ad spaces<\/strong><\/span><\/li>\n<\/ul>\n<figure id=\"attachment_34021\" aria-describedby=\"caption-attachment-34021\" style=\"width: 325px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/appscrip.com\/blog\/wp-content\/uploads\/2021\/07\/ar-news.png\" alt=\"Augmented Reality App For Newspaper &amp; Publishing Sector\" width=\"325\" height=\"349\" \/><figcaption id=\"caption-attachment-34021\" class=\"wp-caption-text\"><strong>Source: Quytech<\/strong><\/figcaption><\/figure>\n<h2><span style=\"color: #000000;\"><strong>Factors For AR In Newspapers<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">The AR solutions in print media are intended to shape the future of the publishing sector. Several factors come into play during the adoption of AR solutions in this sector. Some of which are listed below:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Establishment of <strong>mobile commerce<\/strong> (mCommerce)<\/span><\/li>\n<li><span style=\"color: #000000;\">Worldwide adoption of the <strong>latest generation<\/strong> of smartphones<\/span><\/li>\n<li><span style=\"color: #000000;\">Involvement of various <strong>apps stores or play stores<\/strong> in the market<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Increasing adoption<\/strong> of the internet on mobile devices<\/span><\/li>\n<li><span style=\"color: #000000;\">Involvement of <strong>international brands<\/strong> of the mobile<\/span><\/li>\n<li><span style=\"color: #000000;\"><strong>Growing adoption<\/strong> of tablets and other mobile devices<\/span><\/li>\n<\/ul>\n<p><strong><a style=\"color: #0000ff;\" href=\"https:\/\/appscrip.com\/blog\/6-augmented-reality-examples\/\">ALSO READ: 6 Exhilarating Augmented Reality Examples &amp; Use Cases<\/a><\/strong><\/p>\n<h2><span style=\"color: #000000;\"><strong>What Are The Goals of AR In The Publishing Sector?<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Augmented Reality can meet a broad spectrum of goals linked to the promotion of value in the editorial domain.<\/span><\/p>\n<p><span style=\"color: #008000;\"><strong>Marketing Goals:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211;<strong>Increase<\/strong> the number of copies sold or the output of current volumes<\/span><br \/>\n<span style=\"color: #000000;\">&#8211;<strong>Address<\/strong> the offer to new or larger users\u2019 basins<\/span><br \/>\n<span style=\"color: #000000;\">&#8211;<strong>Create new<\/strong> revenue streams from advertising<\/span><br \/>\n<span style=\"color: #000000;\">&#8211;<strong>Improve<\/strong> readers\u2019 loyalty with converging publishing products that are more in line with current trends and readers\u2019 needs<\/span><\/p>\n<p><span style=\"color: #008000;\"><strong>Functional Goals:<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">&#8211; <strong>Reduce<\/strong> cognitive overload on the reader<\/span><br \/>\n<span style=\"color: #000000;\">&#8211; <strong>Increase<\/strong> quantity and types of the information available in the same act of enjoyment<\/span><br \/>\n<span style=\"color: #000000;\">&#8211; <strong>Increase<\/strong> the level of presence and <strong>engagement<\/strong> experienced by readers<\/span><br \/>\n<span style=\"color: #000000;\">&#8211; <strong>Improve<\/strong> the performance of readers in learning and <strong>retaining<\/strong> information.<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Augmented Reality Print - NO APP needed to start your AR-Experience! AR-WEB or WEB AR is the Future!\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/fKHTeeBMnFI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<h2><span style=\"color: #000000;\"><strong>Augmented Reality App For Newspapers And Publishing Sectors: Applicative Scenarios<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Based on the flexible and cross-media nature of AR, we examine a number of <strong>reference applicative scenarios<\/strong> just to provide an idea of how AR can be better employed in the publishing sector.<\/span><\/p>\n<p><strong>IN NEWSPAPERS &amp; MAGAZINES<\/strong><\/p>\n<p><span style=\"color: #800080;\"><strong>A) Augmented Advertising<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">It is possible to create special content areas especially targeted to advertisers directly inside magazines and newspapers. These content areas can trigger (in a given physical context and by means of a suitable<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/en.wikipedia.org\/wiki\/ARTag\" target=\"_blank\" rel=\"noopener\">AR-tag<\/a><\/span>) the visualization of digital content &#8211;<strong> video, audio, interactive 3D animations<\/strong>, in addition to the text. This possibility adds a new dimension to the reading experience and brings multimedia content where it previously could not be. Moreover, it can generate new &#8220;revenue streams&#8221;. This scenario requires the<strong> inclusion in the printed editorial product<\/strong> of appropriate AR tags (similar to the QR codes) or the use of a generic image recognition technology (Natural Feature Tracking).<\/span><\/p>\n<p><span style=\"color: #800080;\"><strong>B) Augmented Informative Content:\u00a0<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Augmented Reality can also be used to give publishers the <strong>opportunity to convey<\/strong>, in addition to traditional content (text and static images), a wide variety of digital content within the context of news, columns, and articles of all kinds.<strong> Information and cultural content<\/strong> can then be brought to life by using triggering tags that allow viewing a video stream of an interview, a Film trailer, an event, or any relevant fact. All of this through a smartphone, a computer, or a Tab. The benefit of a newspaper of this kind is the ability to reach an audience already<strong> familiarized with technology<\/strong>, no matter if they are or are not accustomed to reading.<\/span><\/p>\n<p><span style=\"color: #800080;\"><strong>C) Geo-Located &#8220;Augmented&#8221; Content<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">It is now possible to<strong> revolutionize the concept<\/strong> of newspapers or magazines with the help of mobile devices equipped with <strong>GPS, accelerometers, and gyroscopes.<\/strong> In addition to digital content associated with the AR-tag printed in the newspaper, content can also be made available directly from the smartphone in the shape of geo-located contextual tags overlaid on the live video stream of the mobile camera. In this way, the user can have access to<strong> immersive and informative<\/strong>. This option is helpful in different circumstances: when a user wants information of important events and happenings in the proximity.<\/span><\/p>\n<div class=\"ast-oembed-container\" style=\"height: 100%;\"><iframe title=\"Augmented Reality Books\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pbq_ZoMxIrg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div>\n<p><strong>IN BOOKS<br \/>\n<\/strong><span style=\"color: #000000;\">Books are another <strong>exciting type of publishing a product<\/strong> that Augmented Reality can help to innovate. AR technology inside books can help to create immersive reading experiences as well as<strong> high-impact<\/strong> content structures.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>Possible applications include:<\/strong><\/span><br \/>\n<span style=\"color: #000000;\">1. Books and encyclopedias for children<\/span><br \/>\n<span style=\"color: #000000;\">2. Cross-media products for edutainment<\/span><br \/>\n<span style=\"color: #000000;\">3. Textbooks for K-12 education<\/span><br \/>\n<span style=\"color: #000000;\">4. University books<\/span><br \/>\n<span style=\"color: #000000;\">5. Technical and professionals Books<\/span><br \/>\n<span style=\"color: #000000;\">6. User\u2019s &amp; maintenance manuals<\/span><br \/>\n<span style=\"color: #000000;\">7. Touristic guides<\/span><strong><br \/>\n<\/strong><\/p>\n<p><strong>ALSO READ: <\/strong><a style=\"color: #0000ff;\" href=\"https:\/\/appscrip.com\/blog\/augmented-reality-in-tourism\/\"><strong>Augmented Reality In Tourism Is Reengineering Travel<\/strong><\/a><\/p>\n<h2><span style=\"color: #000000;\"><strong>AR For Print Media: Final Thoughts<\/strong><\/span><\/h2>\n<p><span style=\"color: #000000;\">Besides the challenges that unavoidably need attention, the potential for Augmented Reality applications in print media is enormous. What emerges from our research is that the technology provides significant value (both on the cultural and on the commercial levels) to paper-based publishing products without the need to replace them. If predictions come true, this enhancement will eventually correspond to new, unexplored market opportunities.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong>The advent of next-generation mobile devices anticipates a horizon of adoption for AR as a mainstream technology that is now close and inevitable.\u00a0<\/strong><\/span><\/p>\n<hr \/>\n<p><a href=\"https:\/\/www.appscrip.com\/augmented-reality\/\"><img decoding=\"async\" src=\"https:\/\/appscrip.com\/blog\/wp-content\/uploads\/2021\/07\/Potential-for-AR.jpg\" alt=\"Augmented Reality App For Newspaper &amp; Publishing Sector\" width=\"1563\" height=\"647\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the past, as it is widely acknowledged, print media and print content publishers were the unchallenged dominators of the world of information. Both public and private communication were possible, thanks to paper and ink. But today, we are in the middle of an epic transition phase. Content creators are moving from paper to digital &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/appscrip.com\/blog\/augmented-reality-app-for-newspapers-and-publishing-sector\/\"> <span class=\"screen-reader-text\">Augmented Reality App For Newspaper And Publishing Sector<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":22,"featured_media":34018,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-global-header-display":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","footnotes":""},"categories":[18871],"tags":[19009,19010,19006,1634,19002,19007,18998,18996,19005,1636,19008,19003,18999,18997,18994,19000,19004,19001,18995,9966,19011],"acf":[],"jetpack_featured_media_url":"https:\/\/appscrip.com\/blog\/wp-content\/uploads\/2021\/07\/AR-News.jpg","_links":{"self":[{"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/posts\/33999"}],"collection":[{"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/comments?post=33999"}],"version-history":[{"count":34,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/posts\/33999\/revisions"}],"predecessor-version":[{"id":34066,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/posts\/33999\/revisions\/34066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/media\/34018"}],"wp:attachment":[{"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/media?parent=33999"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/categories?post=33999"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appscrip.com\/blog\/wp-json\/wp\/v2\/tags?post=33999"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}