In the ever-evolving world of digital dating, apps have revolutionised the way people connect, fostering relationships and creating meaningful connections worldwide.
One app that commands immense popularity among those in search for a mate is Hinge. Its unique approach, focusing on fostering genuine connections, has set it apart in the competitive dating app market. If you’re looking to enter the realm of online dating with an app, here’s a comprehensive guide on how to build a dating app like Hinge.
Why Build a Dating App like Hinge?
Hinge has carved a niche for itself by prioritising meaningful connections over casual encounters. Its innovative features, such as prompting users to like or comment on specific profile sections, have resonated with users seeking more than just a superficial swipe.
This year the revenue in the dating market is projected to reach $70.84 million. The CAGR for revenue would be -1.68% between 2023 – 2027 resulting in a projected market volume of $66.19 million by 2027. The user count in the online dating domain is expected to reach 28.4 million by 2027.
How to Build a Dating App Like Hinge?
Building a dating app like Hinge in 2023 requires a meticulous understanding of the latest technologies and user trends. You’ll need to incorporate modern design elements, advanced algorithms for matching, and robust security features to ensure user privacy and safety.
Entrepreneurs of businesses looking to build a dating app like Hinge that will provide users with a seamless experience, have the approaches:
- Native app development
- Web app development
- Hybrid app development
| Characteristics | Web app | Hybrid app | Native app |
| Usage | Access directly from a browser | Have to install the app on their device first | Have to install the app on the device |
| Internal working | Client code in the browser communicates with remote server-side code and databases | Client code and browser code wrapped in a native shell or container | Client code written in tech & language specific to the device or platform where installed |
| Native device features | Not accessible | Accessible | Accessible |
| User experience | Inconsistent & dependent on the browser used | Consistent and engaging | Consistent and engaging |
| Access | Limited by browser and network connectivity | One-step access with offline features | One-step access with offline features |
| Performance | Slower and less responsive | Faster, but may use more battery power | Performance can be optimised to device |
| Development | Cost-efficient, quick time to market | Cost-efficient, quicker time to market | Expensive, higher time to market |
How Much Does It Cost to Build a Dating App Like Hinge?
| Country/Region | Pricing – USD | Timeline – Months |
| Newyork, USA | 90 – 300K | 4 – 8 |
| Kyiv, Ukraine | 70 – 150K | 4 – 5 |
| Croatia | 330 – 400K | 6 – 9 |
| Philadelphia, USA | 100 – 400K | 4 – 8 |
| Hanoi, Vietnam | 55 – 60K | 5 – 18 |
| India | 20 – 50K | 5 – 9 |
The cost to build a dating app like Hinge can vary depending on factors such as complexity of features, development time, and the team’s hourly rate. A rough estimate for developing a dating app like Hinge is shown above.
Integrating advanced features such as AI-driven matching algorithms, video chat, and enhanced security measures can increase the overall development cost.
What Are Clone Apps
Clone apps are mobile apps that are created by including features and functionalities of an existing app. Clone apps are often developed by entrepreneurs looking capitalize a successful app, or by businesses who want to create a customized version of an app.
There are several reasons why someone might want to build a clone app as in:
- To capitalize on the success of an existing app.
- To create a customized version of an app.
- To test latest features and functionality.
There are a few advantages to building a clone app.
- Reduced development costs.
- Reduced development time.
- Existing user base.
- Easy to market.
| Feature | Clone App | Custom App |
| Cost | Relatively lower cost | Higher cost |
| Time To Market | Quick deployment due to the existing framework | Longer development time |
| Tech Stack | Clone apps may lack support for modern technologies like Kubernetes, Docker, etc. | Custom apps can incorporate modern tech seamlessly, including support for Kubernetes, Docker, and more |
| Maintenance & Support | Clone apps typically focus on selling the product, with limited post-sales support | Custom apps often provide comprehensive post-sales support and assistance |
| Code Quality | Code in clone apps might exhibit lower quality, with limited readability and documentation | Custom apps are built with a focus on code quality, readability, and extensive documentation |
| Scalability | Clone apps may have limitations in terms of scalability due to their design choices | Custom apps are designed to be scalable and can handle |
How to Monetise A Dating App Like Hinge?
There are various monetization strategies you can employ for your dating app, like Hinge.
Here’s the popular monetization strategies you can inculcate while you build a dating app like Hinge:
Advertising – this monetisation strategy is universally applied. You can integrate different ads in the app and get money for ads view, click-through rate, etc.
Freemium model – this monetisation strategy is quite common where users can avail additional features by paying for it.
In-app purchases –This feature can help you earn revenue via commission from local companies you may work with.
Account boost – for users interested in promoting their account and aiming to show-up more in search results, this paid option will assist.
Sponsorships – after an app gains popularity, this monetisation strategy can be adopted.
Creating a Custom Dating App Like Hinge
Creating a custom dating app like Hinge involves meticulous planning, thorough market research, and a deep understanding of user preferences. You’ll need to identify the unique features that set your app apart from competitors while prioritizing user experience and security.
Customizing the app’s interface, incorporating interactive elements, and fostering user engagement are key to building a successful dating platform that resonates with your target audience.
Factors That Influence the Cost To Build a Dating App Like Hinge
Several factors can influence the overall cost to develop a dating app like Hinge. These include:
- Complexity of features and functionality
- Integration of advanced security measures and privacy protocols
- Customise UI and UX
- Inclusion of AI-driven matching algorithms and data analytics
- Cross-platform compatibility and scalability
- App maintenance and future updates
Understanding these factors and allocating resources accordingly can help you optimize the development process and create a robust dating app that aligns with your business objectives.
Essential Tech Stack For A Dating App
Evaluate your specific needs and consider factors like scalability, security, and compatibility while selecting a tech stack.
| Category | Options |
| Backend | Node.js / Go / Python |
| DevOps | Deployment via Docker + K8 |
| Architecture | Microservices work well when application functionality is divided into logical divisions, such as notifications (SMS, Email, Push), chat, webRTC calls, search, and streaming. |
| App | Built on Flutter- Works prefectly for iOS and Android |
| Website | A Flutter web app is ideal for building a PWA for dating platforms with login, serving both web & mobile web users efficiently. |
| Database | MySQL or PostgreSQL or MongoDB |
| Real-time Chat | Comet Chat or Sendbird Or Isometrik (new) |
| Calling | WebRTC powered via Agora, Sendbird, Twilior or Isometrik |
| Push Notifications | Firebase Cloud Messaging (FCM), Apple Push Notification Service (APNS) |
| SMS | Powered via Twilio |
| To streamline email, push, and SMS functionalities, utilizing services like SendGrid or Novu can be an effective choice. | |
| Payment Gateway | Stripe, PayPal |
| Geolocation | Google Maps API |
| Analytics and Crash Reporting | Firebase, Clevertap, and App Analytics via Looker or custom analytics dashboard |
| Social Media Integration | Facebook, Google, Instagram |
Conclusion
In conclusion, to build a dating app like Hinge requires a strategic approach, incorporating innovative features, robust security measures, and a user-friendly interface.
By understanding the market landscape, implementing effective monetisation strategies, and prioritising user experience, you can create a successful dating platform that resonates with users seeking genuine and meaningful connections in the digital realm.
Appscrip has an able product Datum, with the innovative features and pragmatic monetising possibilities included. Know more.
After an Engineering degree and a Diploma in Management I devoted 16+ years working in the automotive industry. My innate skill and extreme passion in writing, encouraged me to adopt it up as a profession. I have been writing for more than 10+ years in the software industry. The 400+ blogs I published are informative, exhaustive and interesting to a professional and causal reader.
