In the speedily evolving world of online dating, Badoo has emerged as a platform that ascertains individuals find a unique and engaging way to connect. Businesses or entrepreneurs looking to invest in this domain, will find this blog useful and it will show you how to build an app like Badoo.
Badoo operates on a freemium business model, providing users with basic features for free while offering premium services through subscription-based packages. Badoo lets you discover people in different ways, such as People Nearby, Encounters, Live, and Bumped Into.
Badoo is one of the leading players in the online dating industry with 400 million registered users spread across 190 countries supporting 47 languages.
How to Build An App Like Badoo?
To build a dating app like Badoo, entrepreneurs must follow these key steps:
a. Conduct comprehensive market research and identify the target audience.
b. Outline the app’s features and design a user-friendly interface.
c. Choose the appropriate technology stack and development platform.
d. Focus on robust security measures to protect user data.
e. Test the app thoroughly to ensure a seamless user experience.
f. Launch the app on multiple platforms and continuously update it based on user feedback.
Cost to Build a Dating App Like Badoo
| Type of app | Timeline | Cost to develop (USD) |
| Simple Dating App | 3 to 4 months | 20K to 40K |
| Advanced Dating App | 4 to 8 months | 40K to 80K |
| Highly Complex App | 8 months or more | 80K to 150K |
Timeline to Build an App like Badoo
In 2020 Badoo earned $209 million in revenue, a 10% decrease from the previous year. Most of the revenue came from premium subscriptions, which accounts for $185 million, while credits generated $24 million.
Building an app like Badoo can take anywhere between 6 months to 1 year, depending on the complexity of the features and the development process.
Different Types of App Development
Native app development: involves creating apps for specific platforms, such as iOS or Android while using platform-specific programming languages like Swift or Objective-C for iOS and Java or Kotlin for Android.
Hybrid app development: involves creating apps that can run on multiple platforms by using web technologies such as HTML, CSS, and JavaScript, wrapped in a native container.
Cross-platform app development: involves creating apps that can run on multiple platforms with a single codebase, utilizing frameworks like React Native, Xamarin, or Flutter.
| Advantages | Dis-advantages | |
| Native Development | Faster development | Time consuming |
| Enhanced user experience | High development time and cost | |
| Access to all the features | High maintenance | |
| Hybrid Development | Faster development | Performance limitations |
| Cost effective | Limited native functionality | |
| Easy maintenance | Low user experience | |
| Cross-platform app development | Reduced development time | Performance trade-off |
| Single code | Framework limitations | |
| Wider audience reach | Limitations of chosen framework | |
| Cost efficient | Dependency on third party tools |
How App Owners Can Monetise A Dating App
App owners can monetise their app in several ways is shown below:
Users can send gifts: Send coins to matches and prospects and write a cool note for them.
Users can buy coins: and spend them to connect with prospects they aren’t matched with. Some amount goes to the person they are prospecting, and the rest of it goes to the admin.
Withdraw Earnings: Withdraw earnings and the wallet money directly to your bank account.
Earn Coins: Fill up your wallet with in-app coin purchases, spend the coins to access all the features.
The wallet module (in Appscrip’s dating software solution) has 2 wallets as against one in other apps.
Coins Wallet: The coins you purchase or earn by watching advertisement videos gets credited to your coins wallet.
Earnings Wallet: The gifts sent to connect goes to the earnings wallet out of which some is taken as app commission.
Withdraw Money: The amount in the user’s earnings wallet can be withdrawn via PayPal or other means.
Brief Overview Of Badoo
Badoo’s USP lies in its user-friendly interface and a host of innovative features such as ‘Encounters’ for discovering people, ‘Video Chat’, ‘Verified Profiles’ ‘Superpower’ to see who liked you, ‘Badoo Live’ to stream live video and interact with others in real time, ‘Badoo Clips’, to record 15-second video clips.
Monetising in Badoo include premium subscriptions for access to exclusive features and services. In-app purchases for virtual gifts and tokens. Credits is a currency to buy features such as Rise Up, to boosts your profile in search results, Spotlight, puts your photo on the main page, and Gifts, to send virtual presents.
Advertising partnerships and sponsored content for additional revenue. In-app advertising to generate additional revenue. Offering virtual gifts or tokens for users to purchase and send to their matches. Partnering with local businesses for promotional tie-ups and sponsored content.
Essential Tech Stack For A Dating App
Evaluate your specific needs and consider factors like scalability, security, and compatibility while selecting a tech stack.
| Category | Options |
| Backend | Node.js / Go / Python |
| DevOps | Deployment via Docker + K8 |
| Architecture | Microservices work well when application functionality is divided into logical divisions, such as notifications (SMS, Email, Push), chat, webRTC calls, search, and streaming. |
| App | Built on Flutter- Works prefectly for iOS and Android |
| Website | Flutter web app is ideal to build PWA with login. This will serve both web & mobile users. |
| Database | MySQL or PostgreSQL or MongoDB |
| Real-time Chat | Comet Chat or Sendbird Or Isometrik (new) |
| Calling | WebRTC powered via Agora, Sendbird, Twilior or Isometrik |
| Push Notifications | Firebase Cloud Messaging (FCM), Apple Push Notification Service (APNS) |
| SMS | Powered via Twilio |
| To streamline email, push, and SMS functionalities, utilizing services like SendGrid or Novu can be an effective choice. | |
| Payment Gateway | Stripe, PayPal |
| Geolocation | Google Maps API |
| Analytics and Crash Reporting | Firebase, Clevertap, and App Analytics via Looker or custom analytics dashboard |
| Social Media Integration | Facebook, Google, Instagram |
Conclusion: How To Build An App Like Badoo
Building an app like Badoo presents a promising opportunity in the realm of online dating. With a comprehensive understanding of the market, a well-defined development strategy, and a focus on user experience, entrepreneurs can create a successful and profitable dating app that stands out in the competitive landscape.
Entrepreneurs and businesses looking to foray into this domain will find our dating software solution perfect. Our journey exemplifies the power of innovation, user-centric design, and a robust business model in creating a successful and globally recognised online dating platform.
Our dating software solution – Datum is a proven and trusted software solution that has been used by many successful dating businesses. You can check out some of our clients and their testimonials on our website. Appscrip remains a pioneering force in the ever-evolving landscape of digital matchmaking.
After an Engineering degree and a Diploma in Management I devoted 16+ years working in the automotive industry. My innate skill and extreme passion in writing, encouraged me to adopt it up as a profession. I have been writing for more than 10+ years in the software industry. The 400+ blogs I published are informative, exhaustive and interesting to a professional and causal reader.
