The growing number of people who use online dating apps in Cyprus and consider it to be something that should be widely accepted is one factor that is contributing to the normalization of online dating by society. In Cyprus, the vast majority of persons who use dating apps have romantic intentions.
When asked why they use dating apps, only 43% said it was to meet new people, and only 24% said it was to find sexual partners. Statista reports that both the number of people using dating apps and the money made by these apps are growing each year and are expected to keep doing so for the foreseeable future.
In 2024, the online dating market in Cyprus is projected to generate approximately US$1.05 million in revenue, with an expected annual growth rate of 4.68% leading up to 2029.
This surge reflects a broader global trend, as online dating services worldwide are anticipated to reach revenues of US$3.592 billion by 2025, growing at a compound annual growth rate (CAGR) of 8.26%. The increasing acceptance and utilization of online dating platforms in Cyprus underscore a societal shift towards digital avenues for forming meaningful connections.
TL;DR
Online dating is becoming more normalized in Cyprus, with most users seeking romantic relationships rather than casual encounters or friendships. Popular apps like Bumble, Badoo, Tinder, OkCupid, and Evermatch offer unique features like video calls, personalized matching, and privacy options.
Dating apps monetize through strategies like subscriptions, freemium models, in-app ads, affiliate marketing, and value-added services. With customizable solutions like Datum, creating a profitable dating app tailored to the Cypriot market is easier than ever.
Here are the best online dating apps in Cyprus.
The Best Online Dating Apps in Cyprus
Bumble
Bumble is a social network and one of the online dating apps in Cyprus where single individuals can easily connect with one another and make new friends without spending a dime. Whether you’re looking to grow your professional and social circle, interact with strangers and make new friends, or do any of the aforementioned.
Get to know potential dates better by chatting with them via video. When conversing with new acquaintances, send them movies and photos you like. Your profile can be hidden temporarily at any time with Snooze Mode.
Badoo
When compared to similar online dating apps in Cyprus, Badoo stands out. The ambiguity of online dating is something that they want to combat through open communication. Badoo team thinks it’s important to be open and honest about who you are and what you want from a relationship. Badoo is a social networking and dating application where users may meet new people, interact with those they already know, and even find lifelong companions. Build genuine rapport with your potential soul mate by talking to them in a video call.
Ok Cupid
OkCupid uses a mathematical algorithm to analyze your responses to a series of questions in order to find a suitable partner for you to go on dates with. In order to find a compatible partner, it helps to have a firm grasp on what it is you’re looking for and to be open and honest about your own expectations. But don’t be too picky, or you might find that your options are severely limited.
Even if it’s not 100% accurate scientifically, “there’s nothing like the satisfaction of receiving a response from a 97 percent match,” as one reviewer put it.
Tinder
People in their twenties and young tourists looking to have fun while on vacation in Cyprus were particularly fond of this international dating app. The majority of Tinder users are looking for casual hookups, but the app has been associated with the beginning of several committed relationships. This dating app caters to efficient singles who value their time and want to meet someone immediately.
Related: Build a Dating App, Not a ‘Match’ Machine | Ideas To Beat Tinder
If you’re interested in talking to someone, swipe right; otherwise, swipe left. You won’t have to worry about receiving unsolicited messages from strangers because they can’t initiate a conversation with you unless both of you have swiped right.
Evermatch
Many of the most widely used dating platforms out there employ cookie-cutter profile templates and pay no attention to your specific likes and dislikes when matching you with potential partners. Thanks to in-depth profiles, it can help you find the one you’ve been looking for all along. Based on your preferences, the Evermatch online dating app in Cyprus will recommend a potential partner that best fits you in terms of personality, physical appearance, outlook, hobbies, and worldview.
Business Model of Online Dating Apps in Cyprus – How do Dating Apps make money?
It’s reasonable to wonder how dating apps have been able to develop and increase their earnings in recent years, given that 70% of their users aren’t interested in paying for any premium services within their dating applications. Some of the challenges faced by dating apps include designing the app’s environment, protecting users’ data, expanding the app’s user base, and establishing a reliable revenue stream.
Dating apps have used a variety of monetization strategies, including offer walls, rewarded videos, and in-app purchases, to maximize their earnings potential. Some of the ways that dating apps make money are outlined below.
Subscription Model
Subscriptions are a prominent method of monetization for dating apps, allowing users to pay a recurring cost in exchange for access to additional features (more likes). The Tinder Plus Edition is a great illustration of a subscription-based business model. Companies can easily adopt the subscription model with the help of technologies like Datum, an online dating app.
Tinder is free for anybody to use, but a paid upgrade increases a user’s access to more potential matches. With Tinder’s free edition, you’re limited to a certain number of likes per day, whereas the subscription version gives you unlimited likes. There are a lot of extras with the paid Tinder subscription that you don’t get in the basic app.
Incentivised Ad-based Model
Companies like MeetMe have turned to in-app advertising to generate revenue in place of monthly subscription fees, which the great majority of users of dating apps are unwilling to pay. MeetMe has a free version, but if you want access to premium services like enhancing your profile, you have to pay.
Affiliate Marketing
Some dating apps leverage affiliate marketing by partnering with related services and earning commissions for referrals. These might include online relationship courses, dating coaches, or matchmaking services. This strategy not only generates revenue but also provides additional value to users seeking relationship guidance.
Ecommerce
Niche dating apps sometimes venture into e-commerce, selling merchandise or digital products related to their brand or target audience. For example, LGBTQ-focused apps might sell themed merchandise, while others might offer online games for couples or personalized quizzes to enhance the dating experience.
Freemium Model
The freemium model is a popular approach where apps offer basic features for free but charge for premium features. This strategy aims to attract a large user base with free services while converting a portion of these users into paying customers.
Value-Added Services
Lastly, some dating apps offer value-added services like offline events or personalised matchmaking for an additional fee. These services can create new revenue streams while enhancing the overall user experience and potentially leading to more successful matches.
Offer Walls
To access the app’s premium content, simply tap the Offer wall placement that will take you to the free coin section. The Spotafriend app features a currency system where users can earn virtual currency by doing tasks (like watching a 30-second video). Those points could be cashed in for temporary profile boosts or saved up to significantly improve one’s total number of likes.
Are you thinking of starting online dating apps in Cyprus?
For aspiring entrepreneurs, the thriving online dating industry presents significant opportunities, with various monetization strategies such as subscriptions, freemium models, and affiliate marketing. By leveraging customizable solutions like Datum, launching a profitable and user-centric dating app in Cyprus is not just achievable but a potentially lucrative venture. As society continues to embrace digital connections, the future of online dating in Cyprus looks brighter than ever.
We took inspiration for Datum from famous dating apps like Tinder, Grindr, OkCupid, and others, but we also included some unique features of our own. Start your own online dating apps in Cyprus with Datum, a fully customizable online dating script.
