Live videos are slowly grabbing importance and popularity as it becomes an integral and essential part of a broader content strategy.
And live streaming is right at the centre of this transition. This march is led by live streaming apps like Twitch, YouTube Live and Facebook Live as businesses are looking to expand their audience and grab in as many customers possible.
These apps allow users to broadcast live video to their followers, creating a real-time connection that can be incredibly engaging and powerful.
In this blog post, we’ll explore the benefits of building your own live streaming app, the challenges involved, the difficulties you might face, and the tools and resources you can use to make it happen.
Whether you’re a content creator looking to build a following or a business or an entrepreneur seeking to connect with customers, live streaming can be an incredibly effective tool.
And while building your own live streaming app might seem like a daunting task, it’s actually easier than you might think.
Benefits of Building Your Own Live Streaming App
Building your own live streaming app offers a gamut of benefits that include:
Control and Customisation
By building your own live streaming app, you have complete control over the design, features, and user experience. This allows you to tailor your app to the specific needs of your audience and differentiate yourself from other live streaming apps in the market.
Branding and Marketing
Your live streaming app can be a powerful marketing tool for your brand, allowing you to promote your products or services and connect with your audience in real-time. You can also use your app to build brand recognition and loyalty through custom branding and personalised features.
Revenue Generation
Live streaming apps can generate revenue through a variety of channels, including advertising, sponsorships, subscriptions, and in-app purchases. By building your own live streaming app, you have greater control over these revenue streams and can maximise your profits.
Data Collection and Analysis
Live streaming apps provide valuable data on user behaviour and engagement, which can be used to improve your app’s features and user experience.
By building your own live streaming app, you have full access to this data and can use it to work your business strategy and communicate the same effectively.
Competitive Advantage
Building your own live streaming app can give you a competitive advantage in a crowded market. By offering unique features and a tailored user experience, you can stand out from the competition and attract a loyal user base.
How to Build Your Own Live Streaming App: Tools and Resources
Building your own live streaming app can seem intimidating or formidable, but there are a variety of tools and resources available to help you get started. Below find mentioned few steps that you can follow:
Choose Your Platform
There are several platforms available for building live streaming apps, that include mobile live streaming app development platforms like Firebase and Backendless, as well as live streaming-specific platforms like Wowza and Streamlabs.
Consider your technical expertise, budget, and specific needs when choosing a platform.
Design Your App
Once you have chosen a platform, it’s time to design your app. This includes creating wireframes and mock-ups of your app’s user interface, as well as mapping out the features and functionality you want to include.
Develop Your App
With your design in place, it’s time to start developing your app. This will involve coding your app’s frontend and backend, as well as integrating live streaming functionality and other features.
Test and Iterate
As you develop your app, it’s important to test it rigorously to ensure it is stable, secure, and performs well. This may involve beta testing with a small group of users, as well as implementing feedback and iterating on your app’s features and functionality.
Launch and Market Your App
Once your app is complete, it’s time to launch and market it to your target audience. This may involve leveraging social media, paid advertising, influencer partnerships, and other marketing channels to attract users and build your brand.
Examples Of Successful Live Streaming Apps Built By Non-Technical Founders
Develop a mobile app for live streaming or building your own live streaming app may seem ominous, especially if you lack technical expertise. However, there are resources and tools available that can help non-technical founders bring their ideas to fruition.
You can build a custom streaming app by partnering with technical experts and leveraging platforms like AWS, Firebase, and Wowza to ensure that your app is robust, scalable, and reliable.
There are several examples of successful live streaming apps that were built by non-technical founders. Here are some notable examples:
Periscope
Periscope is a live video streaming app that was founded by Kayvon Beykpour and Joe Bernstein in 2014. Neither of the co-founders had a technical background, but they were able to build the app using a team of engineers. Periscope was acquired by Twitter in 2015 for a reported sum of $100 million.
Twitch
Twitch is a live streaming platform that was founded by Justin Kan and Emmett Shear in 2011. While Shear had a technical background, Kan was a non-technical founder who focused on business development and marketing.
Houseparty
It is a video chat app that allows users to connect with friends and join group video chats. The app was founded by Ben Rubin, a non-technical founder who had previously founded the app Meerkat. Rubin partnered with a team of engineers to build Houseparty, which was acquired by Epic Games in 2019.
Cheddar
Cheddar is a live streaming news network that was founded by Jon Steinberg, a former executive at Buzzfeed. Steinberg had no technical background, but he was able to build Cheddar using a team of engineers and video production specialists. Cheddar was acquired by Altice USA in 2019 for $200 million.
Conclusion: Building Your Own Live Streaming App
Entrepreneurs who are looking to build a live streaming app have an amazing opportunity of tapping into a rewarding and lucrative market. Live streaming app development is on the rise, and the demand for personalised, interactive content is higher than ever.
By creating a video streaming app, you have the opportunity to provide users with an engaging and immersive experience.
Monetisation strategies and marketing best practices are also crucial for the success of your app. By offering a mix of subscription-based, ad-supported content, leveraging social media, paid advertising, and app store optimisation (ASO), you can attract a large and loyal user base.
With the right strategy in place, you can build a sustainable business and generate revenue from your live streaming app.
In summary, building your own live streaming app requires a combination of creativity, technical expertise, and business acumen. With the right idea, team, and strategy, you can build a custom streaming app and capitalise on the growing demand for interactive and personalised content. So, go ahead and build / create a video streaming app and see the magic happen!
After an Engineering degree and a Diploma in Management I devoted 16+ years working in the automotive industry. My innate skill and extreme passion in writing, encouraged me to adopt it up as a profession. I have been writing for more than 10+ years in the software industry. The 400+ blogs I published are informative, exhaustive and interesting to a professional and causal reader.
