The Switzerland ecommerce market is among the top five European countries with the highest share of online purchases, according to International Trade Administration.
In 2020, share of online Swiss retail sales was 11.8%. This was a phenomenal increase of 8.2% primarily due to the COVID 19 pandemic.
Online marketplaces in Switzerland is expected to grow at a CAGR of 14.5% during 2022-2027. Switzerland is the 21st-largest market for eCommerce, ahead of Thailand and behind Poland with a total ecommerce sale of $13.7 billion in 2021.
The online marketplaces in Switzerland grew by 13% in 2021, contributing to 15% global growth rate. Global eCommerce sales are anticipated to rise in the coming years, just as what transpired in Switzerland.
Selling on online marketplaces will help businesses to diversify their sales channels. And in turn this will provide more opportunities as well as options in the event of adversities, such as a pandemic or a Brexit.
After a recent study Shopify has stated that organizations that sell on websites, marketplaces, social and mobile generate 185% more revenue and increased brand awareness than merchants who use a single channel to sell.
Global growth is expected to persist as new markets develop in the next few years even though the pandemic has subsided. East and Southeast Asia, with their expanding middle class and lagging offline infrastructure, will be a driving force behind this development.
Types Of Online Marketplaces
Vertical marketplaces specialize in one kind of product category like clothing and accessories. For example, TrueFacet sells jewelry and related products.
Horizontal marketplaces offer products of various kinds, but they share a single characteristic. Dote.com enables women to shop at numerous retailers at once by viewing all products from all retailers simultaneously.
Global marketplaces that sell anything and everything like eBay and Amazon.
Introduction: Online Marketplaces In Switzerland
Switzerland is anticipated to expand at a slower pace than the world average of 6% between 2021 and 2025, with an annual growth rate of 5%.
Digitec.ch is the dominant participant in the online marketplaces in Switzerland. In 2021, the store generated $1.2 billion in sales. With US$1.2 billion and US$760 million in sales, Zalando.ch and Galaxus.ch are the second-largest and third-largest online retailers, respectively, after digitec.ch.
The top three stores collectively generate 26.2% of Switzerland’s online sales.
Top Online Marketplaces In Switzerland
Every shop in Switzerland into ecommerce makes money and is ranked highly in the global ecommerce market. These businesses can either operate on a worldwide scale or with a national emphasis, whereby they sell only on their home turf.
Only revenue generated in Switzerland was taken into account for this evaluation.
Zalando.ch
A large selection of clothing for men, women, and children can be found on the European online fashion marketplace Zalando. Zalando was founded by Bastian Gerhard, David Schneider, and Robert Gentz in the year 2008. Zalando offers its services for more than 17 million clients across 15 countries, with 1500 brands and over 150000 product options in their portfolio.
Zalando has quickly placed itself among the top online marketplaces in Switzerland by continuously improving its platform offerings, business procedures, and e-commerce knowledge. Its objective is to develop the best online fashion experience in Europe. The company concentrates on its core competencies while constantly aiming to remain at the forefront of fashion, technology, marketing, and logistics.
Over the course of 8 rounds of funding, Zalando has raised a total of $615.9 million in investment. On November 11, 2013, they received their most recent capital from a private equity round.
The group’s focal point, Zalando SE in Berlin, focuses on the advancement of its primary offering: the online buying experience. Zalando SE manages the company’s overseas operations and business expansion. Zalando SE has management, marketing, administrative, and technological components.
Digitec.ch
With a well-defined strategy of continually low pricing, Digitec provides a broad and comprehensive selection of IT and consumer electronics goods. The highest level of pricing transparency ensures that customers always know exactly how much they are paying for each service on this online marketplaces in Switzerland.
Price reductions are immediately passed on to the client and the product prices are updated often. A convenient and time-saving online purchasing experience is guaranteed by a user-friendly and transparent web store.
Additionally, complete service and knowledgeable guidance, whether via phone, email, or in-person, are highly valued by Digitec. The consumer can get fair and knowledgeable assistance from the well-staffed telephone and email support positions before, during, and after any order.
Amazon
A reputed international e-commerce platform for buyers, sellers, and content producers is called Amazon. It offers customers both independent sellers’ products and content in addition to those that have been purchased from retailers for resale.
Additionally, it manufactures and distributes electrical gadgets in addition to offering co-branded credit card deals, advertising services, and support for developers and businesses through Amazon Web Services.
It provides Amazon Prime, a yearly subscription service. Free delivery, streaming, and access to books that can be borrowed and read on a Kindle device are all included. One venture fund, the Amazon Industrial Innovation Fund, has received $1 billion in total from Amazon. On April 21, 2022, this fund was announced and a total of $1 billion was raised.
Jeff Bezos established the business in 1994, and it has its headquarters in Seattle, Washington.
Nespresso
Europe has seen a huge growth in the popularity of coffee pod machines over the past few years. Leading brands like Nespresso, Tassimo, Nescafé Dolce Gusto & Douwe Egberts Senseo have burst into the scene with each of their offerings.
Nespresso is a coffee pod machine invented by a clever chap by the name of Eric Favre. Favre challenged himself to create a machine allowed people to make espresso at home. Nespresso uses finer ground coffee, greater pressure, different flow rates, cooler brew temp, and less coffee that resulted in a different kind of coffee.
While working as a food scientist for Nestle, he pitched the idea to the CEO and Nespresso was born.
An operating division of the Nestlé Group with its headquarters in Lausanne, Switzerland is Nestlé Nespresso S.A., doing business as Nespresso. Coffee capsules (or pods in machines for home or commercial use), a form of pre-portioned single-use container, or reusable capsules (pods), containing ground coffee beans, often with added flavorings, are used by Nespresso machines to create espresso and coffee.
The Nespresso AAA Sustainable Quality Program is how Nespresso (online marketplaces in Switzerland) sources the majority of its coffee. According to the company’s 2017 report, the program was used to source 82% of the beans. The cost of capsules in the US ranges from a normal 70 cents to a limited edition $2.40. In the Netherlands, capsule costs were approximately €0.35.
For 30 years now Nestle’s innovations have redefined how people enjoy their coffee, growing from a simple ground-breaking idea in Switzerland to becoming a global brand with presence in 81 countries.
Nespresso continues to grow and are relentless in their focus on delivering sustainable quality at every stage of their value chain while maintaining a direct privileged relationship with clients.
Brack.ch
The Competec group of enterprises was founded by Swiss businessman Roland Brack, who was born on October 5, 1972. In addition to Brack.CH, it also includes other wholesale and internet businesses owned by him, including the online store BRACK.CH AG (previously known as Brack Consulting until 2003 and Brack Electronics AG until 2014).
A multi-category online marketplace in Switzerland called BRACK.CH. Electronics, home improvement products including kitchenware and appliances, apparel and footwear, pet supplies, and sporting goods are all featured in the product catalog. Food and groceries are additional products. Acer, Canon, Lenovo, Apple, Sony, and Lego are top brands.
Conclusion: Online Marketplaces In Switzerland
According to the International Trade Association, Switzerland invested $10.8 billion in domestic online shops and $2 billion in overseas online shops in 2020. Manufacturers and brands are investing significantly in their online format to increase sales and improve the customer experience, according to the Swiss Mail Order Association, that brings together 320 online retailers that generate 50% of Swiss B2C online sales.
According to the International Trade Administration, Switzerland is one of the five European nations with the greatest percentage of internet purchases. Due mostly to the COVID 19 pandemic, the online share of Swiss retail sales increased from 8.3% to 11.8% in 2020.
Switzerland has witnessed an overall shift in food purchases with growing interest in online marketplaces, online food retailers, and online sales by food producers or farmers while moving away from buying at supermarkets, markets, and convenience stores. Swiss Online Survey 2021 found that online food orders have significantly increased, with 56% respondents witnessing strong growth and 24% moderate growth.
The coronavirus pandemic has altered Swiss consumers’ purchasing patterns. Online food buying in particular has gained increasing acceptance. The shift in consumer behavior is attributed to the Swiss government’s ban on home orders during the COVID-19 pandemic, the growing disinterest in going shopping outside of the home, and changing working and leisure habits among the population of the country, all of which have benefited the country’s E-Commerce market’s expansion.
After an Engineering degree and a Diploma in Management I devoted 16+ years working in the automotive industry. My innate skill and extreme passion in writing, encouraged me to adopt it up as a profession. I have been writing for more than 10+ years in the software industry. The 400+ blogs I published are informative, exhaustive and interesting to a professional and causal reader.
