Unveiling Top Ecommerce Apps In San Diego For Entrepreneurs

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Sasi George

In the fast-paced world of e-commerce, San Diego has emerged as a thriving hub for entrepreneurs and businesses aiming to tap into the digital marketplace. To guide aspiring individuals and businesses in this dynamic sector, we have curated a list of the top ecommerce apps in San Diego that are making waves.

While giving you credible details on the top e-commerce app we have included information regarding their founders and their inception to their unique business models and funding. Let’s delve into the details that can inspire your own venture.

Top Ecommerce apps In San Diego

San Diego’s vibrant entrepreneurial spirit extends to the digital realm, with a thriving e-commerce scene. Whether you’re selling handcrafted goods, local delicacies, or fitness apparel, reaching your target audience effectively is crucial. These top ecommerce apps in San Diego can provide valuable insights for entrepreneurs.

ShopLocal SD

Founder: Rachel Sanders

Inception: 2018

Business Model: Their business model revolves around advertising and sponsorships from local businesses. ShopLocal SD operates on a hyperlocal model, connecting consumers with nearby businesses.

Unique Selling Proposition: ShopLocal SD provides a platform for local entrepreneurs to showcase their products and services, fostering a sense of community and encouraging residents to support local businesses.

Funding and a brief on the app: Initially bootstrapped, ShopLocal SD received a $2 million seed investment in 2020 to expand its reach and enhance its technology.

ShopLocal SD focuses on highlighting unique and locally owned San Diego businesses. They offer curated product lists, spotlighting local businesses across various categories, from fashion and homeware to food and crafts.

Surf ‘n’ Buy

Founder: Alex Rodriguez

Inception: 2017

Business Model: Surf ‘n’ Buy caters specifically to the vibrant surf culture in San Diego. It combines e-commerce with an immersive experience by offering virtual tours of surf shops and allowing users to make purchases directly through the app. They are a fertile ground for affiliate marketing and partnerships with surf brands.

Unique Selling Proposition: A go-to resource for surfers, offering gear reviews, product recommendations, and lifestyle content. The platform earns revenue through partnerships with surf brands and charges a small transaction fee on each sale. So we have placed it among the top ecommerce apps in San Diego.

Funding and a brief on the app: Started with angel investments, Surf ‘n’ Buy secured a Series A funding of $5 million in 2019 for geographical expansion and technological enhancements. Surf ‘n’ Buy combines editorial content with curated surf products, catering to the needs and interests of San Diego’s surfing community.

Amazon - Top ecommerce apps in San Diego


Founder: Emily Thompson

Inception: 2016

Business Model: Marketplace platform connecting local San Diego artisans with buyers. CraftedMarket focuses on handmade and artisanal products, providing a platform for local craftsmen and artists to showcase and sell their creations.

Unique Selling Proposition: Features a diverse range of handmade goods, supporting local artists and creators. The app follows a commission-based revenue model, taking a percentage of each sale made through the platform. So we have placed it among the top ecommerce apps in San Diego.

Funding and a brief on the app: Initially self-funded, CraftedMarket received a $3.5 million investment in 2018 to enhance its user interface and expand its marketing efforts. Commission fees on each sale. CraftedMarket offers a platform for San Diego’s talented artisans to showcase and sell their work, fostering a thriving creative community.


Founder: Javier Rodriguez

Inception: 2019

Business Model: Targeting the thriving culinary scene in San Diego, FoodieFiesta is an app that connects local restaurants with food enthusiasts. It operates on a subscription-based model for restaurants and takes a small fee for each order placed through the platform.

Unique Selling Proposition: Features San Diego’s best restaurants, food trends, and culinary experiences. The app also offers exclusive discounts and promotions to its subscribers. Their revenue model is hinged on advertising, sponsored content, and restaurant partnerships. So we have placed it among the top ecommerce apps in San Diego.

Funding and a brief on the app: FoodieFiesta raised $4 million in a pre-Series B funding round in 2021 to fuel its expansion into neighbouring cities and invest in marketing initiatives. FoodieFiesta curates a mouth-watering guide to San Diego’s culinary scene, offering restaurant reviews, recipes, and food events.

FitFlex Marketplace

Founder: Sarah Miller

Inception: 2015

Business Model: FitFlex Marketplace caters to the fitness and wellness community in San Diego. The app allows users to discover and book fitness classes, purchase fitness gear, and access exclusive content from local trainers.

Unique Selling Proposition: Features sustainable and ethically produced activewear brands. Revenue is generated through a combination of class booking fees, merchandise sales, and premium subscription services. FitFlex is a marketplace platform for fitness apparel and equipment.

Funding and a brief on the app: FitFlex Marketplace received an initial investment of $1.5 million in 2016, followed by a Series B funding of $7 million in 2020 to expand its platform features and enter new markets.

FitFlex Marketplace caters to health-conscious San Diegans, offering a curated selection of eco-friendly and ethically made fitness apparel and equipment. Commission fees on each sale.

Learnings For Entrepreneurs

  • Identify your niche: Fathom your target audience and cater to their specific needs and interests.
  • Build a strong brand: Develop a unique identity and voice that resonates with your audience.
  • Utilise content marketing: Use blogs, social media, and email marketing to reach your target audience and build trust.
  • Partner with local businesses: Collaborate with other local businesses to expand your reach and cross-promote products.
  • Stay up-to-date with trends: Keep track of the latest e-commerce trends and adapt your strategies accordingly.


In conclusion, the e-commerce landscape in San Diego is diverse and vibrant, offering ample opportunities for entrepreneurs to carve their niche. Each of these top 5 apps has successfully tapped into the unique characteristics of the San Diego market, showcasing innovative business models, and securing funding to drive growth.

As you embark on your e-commerce journey, consider these success stories as inspiration for building your own path in this dynamic industry. By studying these successful e-commerce entities in San Diego and implementing similar strategies, you can position yourself for success in the competitive online marketplace.

Remember, building a successful e-commerce business requires a credible product. That is where Appscrip comes in. Our Amazon clone is a flexible and adaptable multi-vendor marketplace software that can be customised to your specific requirements. From fashion to clothing to electronics and beyond, we empower businesses to build a unique and tailored customer experience that meets the demands of their market.

Top Ecommerce apps in San Diego
Disclaimer: The Blog has been created with consideration and care. We strive to ensure that all information is as complete, correct, comprehensible, accurate and up-to-date as possible. Despite our continuing efforts, we cannot guarantee that the information made available is complete, correct, accurate or up-to-date.

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