Social media apps are digital platforms that allow users to interact, share information, and create content. These apps have become an integral part of our daily lives, connecting people across the globe, and providing a space for communication, entertainment, and information sharing.
There are several types of social media apps as listed below. We bring you the top social media apps in NY that are from various categories depending on their popularity. Some of the largest social media platforms worldwide include Meta (FB), YouTube, WhatsApp, WeChat, and Instagram.
7 Types Of Social Media Platforms
1. Traditional social networking sites
Examples: Facebook, LinkedIn, X (formerly Twitter), Threads
2. Image-based social media
Examples: Instagram, Pinterest, Snapchat, TikTok (photo mode)
3. Short-form video social media
Examples: Instagram Reels, TikTok, YouTube Shorts
4. Livestream social media
Examples: Facebook Live, Instagram Live, TikTok Live, Twitch, YouTube
5. Discussion forums
Examples: Reddit, Quora
6. Private community platforms
Examples: Discord, Facebook Groups, Patreon, Slack
7. Decentralised social networks
Examples: Bluesky, Mastodon
Top Social Media Apps In NY
Social media apps are digital platforms where users interact, share info, and create content. Some of the most popular social media apps include Twitter, LinkedIn, Instagram, TikTok, Snapchat, YouTube, Pinterest, and Telegram.
Founders: Kevin Systrom, Mike Krieger
Year of Inception: 2010
Business Model: Advertising, sponsored content, branded partnerships.
Unique Selling Proposition: Photo and video sharing with visual storytelling focus, strong influencer culture. Extensive filters and editing tools to enhance visual narrative through photos and videos,.
Funding Information: Acquired by Facebook in 2012 for $1 billion
Revenue earned (estimated): 2020: $23.1 billion, 2021: $47.6 billion, and 2022: Approximately $32 billion.
Instagram is a photo and video sharing social networking service that enables users to capture, edit, and share content with their followers. Instagram is among the top social media apps in NY and it dominates the visual digital sphere and posts on fashion, food, and lifestyle heavily influence the platform.
It has evolved into a powerful platform for businesses and influencers alike, with features like Stories, Reels, and IGTV.
TikTok
Founders: Zhang Yiming
Year of Inception: 2016 (merged with Musical.ly in 2018)
Business Model: Advertising, in-app purchases (coins for virtual gifts), brand partnerships. Advertising, Virtual Gifts, Branded Effects.
Unique Selling Proposition: Short-form video sharing with emphasis on music, dance, and humour, highly engaging algorithms. These byte-sized videos can be created using a wide range of tools and effects.
Funding Information: Privately held, estimated valuation at $130 billion. TikTok is owned by ByteDance, that receivs funding from various investors.
Revenue earned (estimated): 2020: $35 billion, 2021: $50 billion and 2022: Approximately $65 billion.
TikTok is among the top social media apps in NY and it exploded in popularity among the younger demographics, driving trends and fostering a vibrant creator community. TikTok took the world by storm with its short-form video format, allowing users to showcase their creativity in 15 to 60-second clips. It has become immensely popular among Gen Z and is a platform where viral trends are born.
Founders: Jack Dorsey, Biz Stone, Noah Glass, Evan Williams
Year of Inception: 2006
Business Model: Data Licensing, Advertising (promoted tweets, trend sponsorships), subscriptions (Twitter Blue with additional features)
Unique Selling Proposition: Real-time news and cultural commentary, microblogging format ideal for quick updates and discussions. Real-time microblogging platform for sharing thoughts, news, and opinions.
Funding Information: Twitter went public in 2013 (TWTR)
Revenue earned: 2020: $3.46 billion, 2021: $4.81 billion and 2022: $5.77 billion.
Twitter remains a vital platform for NYC journalism, activism, and professional networking, with #NYC constantly trending. Twitter enables users to post and interact with messages. It has become a vital tool for news dissemination, communication, and social interaction on a global scale.
Snapchat
Founders: Evan Spiegel, Bobby Murphy
Year of Inception: 2011
Business Model: Advertising (sponsored lenses, filters), in-app purchases (digital goods like Bitmoji), Discover and Spotlight content partnerships. Advertising, Sponsored Lenses, Discover Partnerships.
Unique Selling Proposition: Ephemeral messaging and photo sharing with augmented reality filters and Lenses, strong focus on privacy. Disappearing photo and video messages, augmented reality filters.
Funding Information: Publicly traded company (SNAP)
Revenue earned: 2020: $2.5 billion, 2021: $3.6 billion and 2022: $5.6 billion.
Snapchat enjoys significant popularity among NYC’s younger generations, especially for documenting nightlife and spontaneous moments.
Snapchat is known for its ephemeral messaging feature, where photos and videos disappear after being viewed. It has since expanded to offer a wide range of multimedia content through Discover and innovative augmented reality experiences.
Founders: Reid Hoffman, Jean-Luc Vaesken, Allen Blue, Konstantin Othmer
Year of Inception: 2003
Business Model: Premium subscriptions (career resources, networking tools), talent solutions (hiring platforms), advertising. Talent Solutions, Marketing Solutions, Premium Subscriptions.
Unique Selling Proposition: Professional networking platform, career building and job hunting, industry news and thought leadership. Professional networking platform for job seekers, recruiters, and businesses.
Funding Information: Acquired by Microsoft in 2016 for $26.2 billion.
Revenue earned: 2020: $8.05 billion, 2021: $10.6 billion, and 2022: $12.6 billion.
LinkedIn is essential for NYC professionals across various industries, offering opportunities for job search, networking, and knowledge sharing.
LinkedIn is the world’s largest professional network, connecting professionals to opportunities, businesses, and insights. It serves as a platform for job hunting, networking, and professional development.
Conclusion: Top Social Media Apps In NY
Social media apps provide a space for individuals to engage with like-minded communities, share their experiences, and seek advice within their specific areas of interest. For entrepreneurs and businesses, these platforms offer opportunities to connect with highly targeted audiences and build relationships within specialized industries.
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